"Hot from the Press!": Crash Coverage as a Psychological Barrier to Autonomous Vehicle Adoption (A2022-107490)
Thomas Teychenie, TSM-Research, Université Toulouse Capitole, CNRS; Julien Cloarec, iaelyon School of Management, Université Jean Moulin Lyon 3, Magellan; Lars Meyer-Waarden, Toulouse School of Management Research -CNRS University Toulouse 1 Capitole

"The Power of Emotional Messages": The Influence of Affective Content in Brand’s Social Media Posts on Consumer Decision Making in High-Involvement Services (A2022-107643)
Hai-Anh Tran, Aston University; Heiner Evanschitzky, Alliance Manchester Business School The University of Manchester; Andrew Farrell, Aston Business School; Bach Nguyen, Aston University; Anna Ackfeldt, Aston University

A Bird in the Hand is Yours: Psychological Proximity influences Feelings of Ownership (A2022-107630)
Bart Claus, IESEG School of Management; Jiska Eelen, Vrije Universiteit Amsterdam; Luk Warlop, BI Norwegian Business School; Michail Kokkoris, Vrije Universiteit Amsterdam

A Comparison of Perceived Environmental Sustainability of Brick-and-Mortar Retailing and Online Retailing (A2022-107258)
Patrick Klein, Saarland University, Department of Business Administration, in particular Retail Management; Bastian Popp, Saarland University

A Conceptualisation of Consumer Multiculturation (A2022-107577)
Duong Nguyen, Newcastle University; Qionglei Yu, Newcastle University; Natalia Yannopoulou, Newcastle University

A Dark Side of Hope: Understanding Why Investors Cling onto Losing Stocks (A2022-106555)
Siria Xiyueyao Luo, Vrije Universiteit Amsterdam; Femke van Horen, Vrije Universiteit Amsterdam; Kobe Millet, Vrije Universiteit Amsterdam; Marcel Zeelenberg, Vrije Universiteit Amsterdam and Tilburg University

A Field Experiment in Retailing on the Effect of Variety During Display Promotions (A2022-107460)
Mareike Sachse, Humboldt University Berlin; Sebastian Oetzel, University of Applied Sciences, Fulda, Germany; Daniel Klapper, Humboldt University Berlin, Germany

A Framework to Inspire Research on Justifying Indulgent Choice Over Time (A2022-106468)
Sven Feurer, Bern University of Applied Sciences; Kelly Haws, Owen Graduate School of Management

A meaningful reminder on sustainability: when explicit and implicit packaging cues meet. (A2022-105699)
Giulia Granato, Wageningen University; Arnout Fischer, Wageningen University; Hans Trijp, Wageningen University

A Meta-analysis of the Antecedents of Social Media Influencers' Impact (A2022-107189)
Jiseon Han, City, University of London; George Balabanis, City University of London

A NEGLECTED STRATEGY OF PARTIAL SERVICE TERMINATION AND ITS IMPACT ON CUSTOMERS’ PATRONAGE (A2022-107227)
Mathieu Béal, Grenoble Ecole de Management; charlotte lecuyer, University of Lyon; Caroline Bayart, University of Lyon; Denis Clot, University of Lyon

A new brand present in the customer journey (A2022-107288)
Aline Simonetti, Universitat de Valencia; Enrique Bigné, Universitat of Valencia

A Risky Sense of Comfort? How Device Type Affects Decision Quality and Product Returns in E-Commerce (A2022-107479)
Alisa Keller, University of Passau; Dirk Totzek, University of Passau; Alexander Keller; Andre Marchand, Leipzig University

A segmentation of consumer attitudes toward augmented reality as a shopping tool (A2022-106851)
Beatrice Romano, Swinburne University; Sean Sands, Swinburne University; Jason Pallant, Swinburne University

A Seller Perspective on Economic and Non-Economic Satisfaction Elements in Formalising B2B Relationships in Spain (A2022-106602)
Nils Høgevold, School of Communication, Leadership and Marketing, Kristiania University College, Oslo; Mornay Roberts-Lombard, Department of Marketing Management, University of Johannesburg; Carlos Ferro-Soto, Department of Business Organization and Marketing, University of Vigo, Vigo; Carmen Padin, Department of Applied Economics, University of Vigo, Vigo; Göran Svensson, School of Communication, Leadership and Marketing, Kristiania University College, Oslo

A Similarity Contingency Model of Country Stereotypes: Agonistic Emotions and Punitive Intent Following Company Misconduct (A2022-106578)
Camilla Barbarossa, Toulouse Business School; Cristian Buzeta, University of Antwerp; Patrick De Pelsmacker, University of Antwerpen; Ingrid Moons, University of Antwerp

A Socio-Psychological Perspective on Design Thinking in Online Environments: The Promises and Perils (A2022-107608)
Alice Minet, Chair of Marketing, RWTH Aachen University; Stefan Raff, Institute for Digital Technology Management, Business School, Bern University of Applied Sciences, Bern, Switzerland; Daniel Wentzel, Chair of Marketing, RWTH Aachen University

A Taxonomy of Marketing Instruments in E-Commerce (A2022-107646)
Benjamin Klink, University of St.Gallen; Thomas Rudolph, University of St. Gallen, Institute of Retail Management

A virtuous circle: the relationship between Loyalty and Loyalty programs in Brazilian retail (A2022-107484)
Luciana de Almeida, ESPM; Erica Ortiz, ESPM

Acceptance of Augmented Reality in Interactive e-Shopping Apps (A2022-107527)
Vincent FAVARIN, Toulouse School of Management Research - Université Toulouse 1 Capitole; Lars Meyer-Waarden, Toulouse School of Management Research -CNRS University Toulouse 1 Capitole; Julien Cloarec, iaelyon School of Management, Université Jean Moulin Lyon 3, Magellan

Acceptance of Cryptocurrencies in E-Commerce: Consumers’ Perspective Using a Proposed Cryptocurrency Technology Acceptance Model (CCTAM) (A2022-107456)
Michael Hollaus, University of Applied Sciences Wiener Neustadt, Campus Wieselburg; Lisa Lampert, University of Applied Sciences Wiener Neustadt, Campus Wieselburg; Ulrich Urak, University of Applied Sciences Wiener Neustadt, Campus Wieselburg

Advocating Beyond Call of Duty: How to Unlock the Potential of Employee Advocacy Platforms (A2022-107543)
Laura De Kerpel, Ghent University; Anneleen Van Kerckhove, Ghent University; Gudrun Roose, IESEG School of Management

Agile Mindset and Agile Slack: Impact on Marketing Effectiveness And International Performance (A2022-105701)
Yoel Asseraf, Ruppin Academic Center; Itzhak Gnizy, Ono Academic College

AI in Public: The Effects of Technology Bias, Fears of Public Surveillance, and Moral Tradeoffs on Privacy Concerns (A2022-107885)
Matilda Dorotic, BI Norwegian Business School; Emanuela Stagno, University of Sussex

AI-based Re-identification of Behavioral Clickstream Data (A2022-106830)
Stefan Vamosi, WU Vienna University of Economics and Business; Michael Platzer, MOSTLY AI; Thomas Reutterer, WU Vienna University of Economics and Business

Am I digitally included? The conceptualization of user’s digital self-inclusion (A2022-106714)
Léa CAUCHARD, Université de Montpellier; Gilles N'Goala, Institut Montpellier Management

Ambiguity and Herd Behavior Drive Uptake of New Technology Vaccines (A2022-106534)
Laura Zimmermann, IE University; Jeeva Somasundaram, IE Business School; Barsha Saha, Indian Institute of Management Shillong

An exploration of social media audience interactions with virtual influencer content on Instagram. A Netnography study. (A2022-107811)
Sara Kennedy, Trinity Business School; Laurent Muzellec, Trinity College Dublin

Analyzing Perceived Corporate Social Responsibility Effects across Nations: Do Country-Specific Differences Matter? (A2022-106716)
Lukas Zimmer, Trier University; Bernhard Swoboda, Trier University

Analyzing Purchase Decisions Using Dynamic Location Data (A2022-107327)
Tal Shoshani, University of Southern California; Peter Pal Zubcsek, Tel Aviv University; Shachar Reichman, Tel Aviv University

ANTECEDENTS TO THE ADOPTION OF OLFACTIVE DEVICES (A2022-107166)
Jean-Michel SAHUT, IDRAC Business School; Patricia Baudier, EM Normandie Business School, Métis Lab; Najoua MANITA, Ecole de Management Léonard De Vinci; Marie HAIKEL-ELSABEH, Ecole de Management Léonard De Vinci; Eric Braune, Omnes Education

Applying channel preferences as a mediating and segmentation variable in the case of sports goods customers – an omnichannel behaviour perspective (A2022-107609)
Akos Nagy, University of Pécs Faculty of Business and Economics; Ildikó Kemény, Corvinus University of Budapest; Krisztian Szucs, Faculty of Business and Economics, Univeristy of Pecs; Judit Simon, Corvinus University of Budapest

Approaches to Modelling the Relationship between Total Distribution and Market Share for Consumer Packaged Goods (A2022-106532)
Sebastian Göbl, University of Cologne; Martin Hirche, University of Cologne; Giang Trinh, Ehrenberg-Bass Institute University of South Australia

Are e-retailer brands affected by the manufacturer brands they offer? The case of beauty subscription boxes (A2022-107329)
Richard Huaman-Ramirez, EM Strasbourg Business School; Jean-François TOTI, Université de Lille - IAE

Are you selling me access to my property!? How perceptions of betrayal may undermine internal product upgrades (A2022-107532)
Janina Garbas, University of Passau; Sebastian Schubach, University of Passau; Martin Mende, Florida State University; Maura Scott, Florida State University; Jan Schumann, University of Passau

Artificial Intelligence: Service Employees Skills and Fear of Replacement (A2022-106728)
Darina Vorobeva, NOVA IMS; Yasmina El Fassi, NOVA IMS; Diego Costa Pinto, NOVA Information Management School; Diogo Hildebrand, Baruch College, CUNY; Anna Mattila, School of Hospitality Management, Pennsylvania State University, University Park, Pennsylvania, USA; Márcia Herter, Universidade Europeia, Lisboa

Assessing customer journeys with survey-based attribution modelling (A2022-106455)
Anssi Tarkiainen, Lappeenranta University of Technology

Athlete Endorsements: They Cannot Hurt, Can They? (A2022-107417)
Jochen Eckert, RheinMain University of Applied Sciences; Florian Görlich, RheinMain University of Applied Sciences

Avoiding greenwashing: should fashion brands create a separate sustainable collection to present their eco-friendly products? (A2022-107606)
Natacha Kahan, Université Libre de Bruxelles, Solvay Brussels School of Economics & Management; Virginie Bruneau, Université libre de Bruxelles; Catherine Janssen, Solvay Brussels School of Economics and Management - Université libre de Bruxelles

Back to nature: the role of mindfulness interventions in improving well-being in automated driving contexts (A2022-107588)
Frederica Janotta, Katholische Universität Eichstätt-Ingolstadt; Jens Hogreve , Katholische Universität Eichstätt-Ingolstadt ; Anders Gustafsson, BI Norwegian Business School; Line Lervik-Olsen, BI Norwegian Business School

Blurring the Boundary between Humans and Consumption Objects: Dehumanizing Consequences of Anthropomorphism (A2022-106675)
Alican Mecit, SKEMA Business School; L. J. Shrum, HEC Paris; Tina Lowrey, HEC Paris

Body size similarity between model and shopper: mitigating the risk in online clothes purchasing (A2022-107308)
Iina Ikonen, University of Bath; Jiska Eelen, Vrije Universiteit Amsterdam

Brand attitudes versus pro-environmental intentions: The tension brought by financial rewards and penalties (A2022-107740)
Maja Fors, Stockholm School of Economics; Catalina Wache, Freie Universität Berlin; Alexander Mafael, Stockholm School of Economics

Brand purpose: a marketing agency perspective (A2022-107205)
Alessandro Feri, Edinburgh Napier University; Nicholas Ind, Kristiania University College; Nathalia C Tjandra, Edinburgh Napier University

Brand-Influencer Collaborations and Change in Content Strategy (A2022-107283)
Anwesha De, Bocconi University; Beth Fossen, Indiana University

BRANDS IN RAP MUSIC: WHEN NEGATIVE BRAND MENTIONS BENEFIT THE BRAND. (A2022-108169)
Ghizlane Kasmi, IAE Paris-Sorbonne Paris 1 Panthéon Sorbonne; Géraldine Michel, IAE Paris-Sorbonne, Université Paris 1 Panthéon-Sorbonne; Valérie Zeitoun, IAE Paris-Sorbonne, Université Paris 1 Panthéon-Sorbonne

Brazilian transgender population vulnerable experiences when medically transitioning: insights from an emerging country (A2022-107728)
Andres Veloso, University of Sao Paulo; Vívian Marangoni, Universidade do Estado do Amazonas; Sofia Ferraz, ESPM

Bring Your B2B Customer into Your Strategy: How to Successfully Align Customer Strategy with Corporate Strategy (A2022-107777)
Mehak Gandhi, University of St.Gallen

Building green brand trust of environmental-conscious consumers by using identity-based brand management on the example of natural cosmetic brands (A2022-107455)
Melina Alexandra Schmidt, FHWN - Campus Wieselburg; Robert Fina, Austrian Marketing University of Applied Sciences, Campus Wieselburg der Fachhochschule Wiener Neustadt GmbH

Buying Clothes in Smaller Sizes Elevates Weight Loss Motivation (A2022-107398)
Nukhet Taylor, Ryerson University; Donya Shabgard, York University; Theodore J. Noseworthy, York University

Call Me Robot: The Effect of Automation Name on Consumers’ Evaluation of Service Failure (A2022-107268)
Emanuela Stagno, University of Sussex; Ada Maria Barone, Goldsmiths, University of London; Carmela Donato, Luiss University

Can Company Image Explain the Influence of Perceived Innovativeness and Target Group Similarity on Consumers’ Willingness to Co-Create with Companies? A multilevel analysis (A2022-107014)
Lina Jacobsen, MAPP-Centre, Aarhus University; Ana Tudoran, MAPP-Centre, Aarhus University

Can Consumers’ Desire for Newness in Fashion Reconcile with the Growing Need for Sustainability? (A2022-106318)
DENIZ ATIK, University of Texas Rio Grande Valley; Zeynep Ozdamar Ertekin, Izmir University of Economics; Lena Cavusoglu, University of North Carolina at Pembroke

Can event studies be applied to non-stock listed organizations? – The impact of COVID-19 on social media p2p fundraising (A2022-108163)
Beatrice Martin, WHU - Otto Beisheim School of Management; Christian Schlereth, WHU - Otto Beisheim School of Management

Can perceptions of brand authenticity induce an urge to participate in online brand communities? (A2022-106530)
Vikas Kumar, Indian Institute of Management Sirmaur; Arun K. Kaushk, IIM Amritsar; Vikrant Kaushal, IIM Sirmaur

Can readers judge the trustworthiness of online product reviews based on positive versus negative emotional terms? (A2022-106815)
Xzavier He, Vlerick Business School; Barbara Briers, IESEG School of Management

Can “Buy Local” Campaigns in Times of COVID Backfire? A Reactance Theory Perspective (A2022-106467)
Michela Matarazzo, Marconi University; Adamantios Diamantopoulos , University of Vienna; Andreas Raff, University of Vienna

Can’t wait to use it- the role of time convenience and anticipated emotions in augmented reality application usage intention (A2022-106554)
Gaukhar Chekembayeva, Modul University Vienna; Marion Garaus, MODUL University Vienna; Orsolya Schmidt, Modul University Vienna

Cashback in retail? Effects of promotions via app in the buying behaviour of retail consumers (A2022-107773)
Carlos Lourenco, Fundacao Getulio Vargas; lucas sakajiri, FGV-EAESP; Isotilia Costa, Universidad Adolfo Ibanez

Causal impact of digital display ads on advertiser performance (A2022-108183)
Koen Pauwels, Amazon Ads; Manuele Caddeo, Amazon Ads; German Schnaidt, Amazon Ads

Characterizing design styles: Which design style is it and why? (A2022-107727)
Mona Frermann, Technische Universität Berlin; Katrin Talke, TU Berlin; Sabrina Fischenich, Technical University Berlin; Max Klimm, Technische Universität Berlin

Characterizing smart tracking-based self-service technologies (STB SSTs) and their acceptance antecedents : a systematic literature review. (A2022-106094)
Virginie Schweitzer, Université de Haute-Alsace, Faculté de Marketing et d'Agrosciences

Chosen from the crowd: task complexity and attraction effects (A2022-107513)
Mark Pasquine, Norwegian University of Science and Technology (NTNU)

Climate-related disclosures – how increase CSR communication with gamification? (A2022-107223)
Filip Wójcik, University of Warsaw

Clustering Patients According to their Medication Preference based on Conjoint Analysis (A2022-107659)
Zsuzsanna Kun, Corvinus University of Budapest; Tamás Pusztai, Corvinus University of Budapest; Ildikó Kemény, Corvinus University of Budapest; Bence Kovács, Corvinus University of Budapest; Judit Simon, Corvinus University of Budapest

Co-creation in B2B branding: a systematic literature review (A2022-107549)
Yuqian Qiu, ESADE Business School; Oriol Iglesias, ESADE Business School; Stefan Markovic, Copenhagen Business School; Cristina Sancha, Esade Business School

Cognitive underpinnings of COVID-19 vaccine hesitancy (A2022-107517)
Daniela Cristian, Bayes Business School (formerly Cass); Sinem Acar-Burkay, USN Business School

Combining Human and Digital in Online Customer Support: the Role of Regulatory Focus (A2022-106479)
Aleksandra Petelina-Walsh, University of Reading, Henley Business School

COMMUNICATING ON ETHICS IN THE TEXTILE MARKET: RESULTS OF AN EXPLORATORY STUDY ON CORPORATE COMMUNICATION AND COMMUNICATION ON SOCIAL NETWORKS OF FAST FASHION AND ETHICAL FASHION ACTORS (A2022-107644)
Stéphanie MONTMASSON, Université de TOULON, FRance; Sandrine Hollet-Haudebert, University of Toulon; Brigitte Müller, University of Toulon, IAE, Cergam

Comparing Value Propositions and Reference Cases for Persuading Customers in Business Markets (A2022-106946)
Dominik Ebinger, Karlsruhe Institute of Technology

Competition and unethical firm behavior (A2022-106538)
Lars Gemmer, University of Cologne; Alexander Edeling, KU Leuven; Marc Fischer, University of Cologne

CONSUMER ATTITUDES TOWARDS BEING ANONYMOUS (CABA): SCALE DEVELOPMENT AND VALIDATION (A2022-106983)
Tam Dinh, Koc University; Nilufer Aydinoglu, Koc University; Zeynep Gürhan-Canli, Koç University

Consumer discrimination in service situations: its influence on word of mouth and the desire for revenge (A2022-107237)
Simoni Rohden, Portuguese Institute of Marketing Management - IPAM; Cristiane Pizzutti, Federal University of Rio Grande do Sul (UFRGS)

Consumer Engagement and the Change to a Sustainable Transport Consumption Pattern (A2022-106421)
John Thøgersen, Aarhus University; Ting Zhang, Sun Yat-sen University, Business School

Consumer Engagement in Sustainable Initiatives through Crowdfunding (A2022-106580)
Natalia Maehle, Western Norway University of Applied Sciences; Pia Piroschka Otte, Ruralis - Institute for Rural and Regional Research

Consumer knowledge about brand origin on the food market (A2022-107649)
Pawel Bryla, University of Lodz

Consumer materialism in times of Covid-19: How does it influence consumers’ reactions and the evolution of their consumption patterns? (A2022-106486)
GILLES SERE DE LANAUZE, MONTPELLIER UNIVERSITY; Jeanne Lallement, University of La Rochelle; Béatrice Siadou-Martin, University of Montpellier; Florence DE FERRAN, La Rochelle University

Consumer perceptions and personal characteristics that affect the adoption of m-health applications (A2022-107315)
Magdalini Soureli, Piraeus Bank SA; Ioannis Chaniotakis, Piraeus Bank; Maria Salamoura, University of the Aegean, Business School

Consumer perceptions of sustainability labels for alternative consumer networks (A2022-107425)
Birgit Teufer, IMC University of Applied Sciences Krems; Martin Waiguny, IMC University of Applied Sciences Krems; Sonja Grabner-Kräuter, Alpen-Adria-Universität Klagenfurt

Consumer-activity identification: Identifying antecedents and outcomes (A2022-107012)
Matthew Hawkins, ICN Business School; Anastasia Thyroff, Powers College of Business, Clemson University; Alexandra Rome, ICN Business School

Consumers’ Reaction to Taste-based Product Modification (A2022-106151)
Elisa Solinas, University of Southern California; Francesca Valsesia, University of Washington; Joseph C. Nunes, University of Southern California

Consumers’ Responses to Corporate Motives: Is Covid-19 A Good CSR Initiative? (A2022-106987)
Ha Tran, RMIT University Vietnam; Long Nguyen, RMIT University Vietnam; Duy Dang-Pham, RMIT University Vietnam; Huy Pham, RMIT University Vietnam

Consumers’ Usage Intention of Refill-Stations: An Empirical Examination of Station Design Aspects (A2022-107015)
Louisa Pfeifer, University of Hamburg; Jennifer Zeißler, University of Hamburg

Consumer’s attitude to moral framed advertisements when brands are taking stand on socio-environmental issues (A2022-107153)
Babak Sarabi, UiT the Arctic University of Norway; Anders Wien, UiT the Arctic University of Norway; Tarje Gaustad, BI Norwegian Business School

Consumption in virtual worlds: Extending identity into digital markets (A2022-107214)
Bernadett KOLES, IÉSEG SCHOOL OF MANAGEMENT; Peter Nagy, Arizona State University; Center for Science and the Imagination

Content Distribution in the Netflix Era: Contingency-based Revenue Maximization Across Channels for Filmed Home Entertainment (A2022-107472)
Paul-Vincent Mayr, Chair of Marketing & Media | Westfälische Wilhelms-Universität Münster; Ronny Behrens, WWU Münster, Germany; Thorsten Hennig-Thurau, University of Münster; Raoul Kübler, Marketing Center Münster

Context Matters – Even in Virtuality: Perception of Object Proximity and Ownership in Augmented Reality (A2022-107756)
David Finken, University of Lucerne; Reto Hofstetter, University of Lucerne; Aradhna Krishna, University of Michigan; Florian von Wangenheim, ETH Zürich

Conversational Interfaces Reduce Financial Planning Stress (A2022-107747)
Meike Zehnle, Doctoral Candidate/University of St. Gallen/Institute of Marketing; Christian Hildebrand, University of St. Gallen

Coronavirus Ethics: Pandemic Severity and Judgments of Marketing Ethics (A2022-108090)
Yvetta Simonyan, University of Bath; Craig Smith, INSEAD

Corporate Social Responsibility: Does the Chief Marketing Officer Matter? (A2022-107887)
Dionne Nickerson, Indiana University; Atanas Nikolov, Appalachian State University

Country stereotypes as mediators of the countervailing influences of consumer xenocentrism and animosity on purchase behaviors (A2022-107228)
Giada Mainolfi, University of International Studies of Rome (UNINT); Adamantios Diamantopoulos , University of Vienna; Alessandro De Nisco, University of International Studies of Rome - UNINT; Stephen Oduro, University of International Studies of Rome, Italy; Dragana Milivojevic, University of Wien

Creatives’ Brand Attitudes Affect Forecasting Accuracy (A2022-107789)
Cátia Alves, Nova School of Business and Economics; Irene Consiglio, Nova School of Business and Economics

Cultural adaptation and consumer acculturation - double filter approach (A2022-107832)
Eszter Bogáromi, Corvinus University of Budapest; Erzsebet Malota, Associate Professor, Corvinus University Budapest; Tamás László, Eötvös Loránd University Faculty of Social Science

Culture of Innovation: A Comprehensive Literature Review Using Latent Dirichlet Association (A2022-107986)
Serena Pugliese, Bocconi University; Verdiana Giannetti, Leeds University Business School; Sourindra Banerjee

Customer Concentration and Firm Performance: Findings from a Meta-analysis (A2022-107397)
Ljubomir Pupovac, UNSW; Hauke Wetzel, UNSW; François Carrillat, HEC Montréal; Manjunath Padigar, University of Groningen

Customer Evaluation of Interactive Recommendation Systems: the Leveraging Role of Perceived Personalization (A2022-107465)
Claire Deventer, University of Namur; Pietro Zidda, University of Namur

Customer experience management in the higher education context: Why focusing on the relationship level is important for student retention and customer loyalty (A2022-107413)
Svetlana De Vos, Australian Institute of Business; Bora Qesja, Australian Institute of Business

CUSTOMER LOYALTY IN THE FACE OF AN OBJECTIVELY SUPERIOR SERVICE OFFERING: HOW TO REDUCE CUSTOMER SWITCHING (A2022-106420)
Barbara Duffek, Imperial College Business School; Thomas Foscht, Karl Franzens University of Graz; Andreas Eisingerich, Imperial College Business School

Customer Value for Second-Hand Luxury Products: Conceptualization and measurement. (A2022-106562)
Mona Mrad, Lebanese American University; George Balabanis, City University of London

Customer visibility in the service encounter can produce resistance to using services (A2022-108157)
Magnus Söderlund, Stockholm School of Economics; Mattias Hjelm, Stockholm School of Economics, Sweden

Customer–Salesperson Price Negotiations During Unexpected Demand Contractions: A Power–Dependency Perspective (A2022-107003)
Claire Cardy, Karlsruhe Institute of Technology; Johannes Habel, University of Houston; Nawar Chaker, Louisiana State University; Martin Klarmann, Karlsruhe Institute of Technology (KIT); Olaf Plötner, ESMT Berlin

Customer’s perspective on front-line service employees with disabilities: The role of interaction and emotions (A2022-107741)
Musa Essa, University of Bologna

Days-of-the-week effect in temporal judgments (A2022-108166)
Tatiana Sokolova, Tilburg University

Deepfakes For Digital Marketing of Brands: Take It but With A Pinch of Salt! (A2022-107769)
Nanda Choudhury, Fore School of Management New Delhi

Defining the Area of Construct - Development of the Definition of Media Brands and Media Brand Trust underlying the Scale Development Process (A2022-107569)
Steffen Heim, Helmut-Schmidt-University; Sylvia Chan-Olmstedt, College of Journalism and Communications, University of Florida; Claudia Fantapié Altobelli, Helmut-Schmidt-University; Michael Fretschner, Nordakademie University of Applied Sciences; Lisa-Charlotte Wolter, IUBH Internationale Hochschule

Delight my eyes and my brain: Affective and cognitive responses to attractive social media influencers (A2022-106676)
Sara Volkmer, Technical University of Munich; Martin Meißner, Technical University of Munich

Designing Persuasive Crowdfunding Videos (A2022-107605)
Hannah Chang, Singapore Management University; Anirban Mukherjee, Cornell University; Amitava Chattopadhyay, INSEAD

Designing Vulnerable Conversational Agents: The Impact of Trembling Vocal Cues on Empathic Concern and Prosocial Behavior (A2022-107693)
FOTIOS EFTHYMIOU, University of St Gallen; Christian Hildebrand, University of St. Gallen; William Hampton, Institute of Marketing, University of St. Gallen

Destination love: Conceptualization, scale development and validation (A2022-107427)
DIMITRA MARGIETA LYKOUDI, UNIVERSITY OF PIRAEUS; MARKOS TSOGAS, University of Piraeus

Determinants and Impacts of Practices Adopted in Restaurants Related to Food Loss and Waste: A Systematic Review (A2022-108178)
Alessandro Silva, ESPM - Escola Superior de Propaganda e Marketing; LUCIANA DE ALMEIDA, ESPM

Digital marketing effects on customer repurchase intentions following the pandemic. A strategic marketing analysis of customer equity dimensions (A2022-107224)
Meletios Niros, Department of Business, Hellenic American University, 436 Amherst st, Nashua, NH 03063, USA.; ???????? Giannakis, Hellenic American University; Angelica Niros, Department of Business Administration, Athens University of Economics & Business, 76 Patision st, Athens, 10434, Greece.

Digital Technology Usage as a Driver of Servitization Paths in Manufacturing Industries (A2022-107662)
Andreas Eggert, Freie Universität Berlin; Lisa Harrmann, Freie Universität Berlin; Eva Böhm, TU Dortmund University

Digital transformation and sports marketing: a case study of the Turkish Airlines Euroleague Basketball Final Four 2021 (A2022-107592)
Marcela Garza Segovia, La Salle - URL; Chris Kennett, La Salle - URL

Disease Cause Attribution and Patients’ Preference for Low versus High Self-Management Treatments (A2022-107791)
Tom Kim, Yonsei University - Mirae Campus; Jaehwan Kim, University of California, Davis; Anastasiya Ghosh, University of Arizona

Disrespectful Promotions: How Identity-Linked Price Promotions Backfire for Marginalized Consumer Groups (A2022-107514)
Guanzhong Du, University of British Columbia; Kobe Millet, Vrije Universiteit Amsterdam; Aylin Aydinli, Vrije Universiteit Amsterdam; Jennifer Argo, University of Alberta

Do green traffic-light labels signal healthy, tasty, and filling? How traffic-light labels impact food perception and food choice in self-service canteens (A2022-107133)
Lisa-Marie Merkl, University of Bayreuth; Larissa Diekmann, University of Bayreuth; Claas Christian Germelmann, University of Bayreuth

Do hotels' circular economy efforts really attract guests? (A2022-107486)
Florent Girardin, Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences and Arts Western Switzerland; Luciano Lopez, Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences and Arts Western Switzerland; Marie Gillet, Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences and Arts Western Switzerland

Do Memes impact Brand Coolness perceptions? Examining hedonic versus utilitarian products (A2022-106669)
Aihoor Aleem, UCP - Católica Lisbon School of Business and Economics; Marta Aguiar, Iscte-InstItuto Universitário de Lisboa; Sandra Loureiro, ISCTE-IUL

Do we want robocars? Understanding consumer acceptance of autonomous vehicles (A2022-107589)
Nicole Bulawa, ESCP Business School; Frank Jacob, ESCP Europe; Charlotte Müller, Capgemini Invent

Do you want to be creative? Be stupid first (A2022-105886)
Tatiana Karpukhina, WU Vienna; Martin Schreier, WU Vienna; Ayelet Fishbach, University of Chicago Booth School of Business

Does Anthropomorphism in Chatbots Enhance Customers' Willingness to Pay? First Evidence from a Preliminary Study (A2022-107541)
Lennart Seitz, Leuphana University Lueneburg; Sigrid Bekmeier-Feuerhahn, Leuphana University Lueneburg

Does engaging content marketing help generate more B2B leads? (A2022-107378)
Amelia Dash, University of Eastern Finland; Tommi Laukkanen, University of Eastern Finland

Does Marketing Experience in Corporate Board Make Firm Innovative? (A2022-105955)
Byeonggwan (Ben) Lee, Indiana University; Shekhar Misra, Grenoble Ecole de Management; Christophe Haon, Grenoble Ecole de Management

Does price reduction on suboptimal food increase food waste at home? Analysis of the subsequent perceived value (A2022-106928)
Louise Dumont, UCLouvain; Karine Charry, UClouvain; Valérie Swaen, UCLouvain

Does sharing equal caring? Findings from an empirical study analyzing motivation for consumers to participate in the sharing economy in Austria. (A2022-105912)
Stefan Grohs-Müller, Fachhochschule Wiener Neustadt, Campus Wieselburg

Driving Brand Communion through Brand Agency and Brand Conservative-Progressive Beliefs: The ABC Model of Consumer Stereotypes about Brands (A2022-106454)
Petar Gidakovi?, University of Ljubljana, School of Economics and Business; Mateja Kos Koklic, University of Ljubljana, School of Economics and Business; Mila Ze?evi?, University of Ljubljana, School of Economics and Business; Vesna Zabkar, Faculty of Economics, University of Ljubljana

Driving the Reach of Research in the Pharmaceutical Industry (A2022-107249)
Philip Pollmann-Schweckhorst, University of Cologne; Marc Fischer, University of Cologne; Alexander Edeling, KU Leuven

Dynamic capabilities in the realization of omni-channel retailing (A2022-107782)
birgit solem, University of South-Eastern Norway; Jan Ivar Fredriksen, University of South-Eastern Norway; Øystein Sørebø, University of South-Eastern Norway

Dynamic Pricing: Consumer Reactions and Effective Retailer Responses (A2022-106709)
Arnd Vomberg, University of Mannheim; Christian Homburg, University of Mannheim; Panagiotis Sarantopoulos, Alliance Manchester Business School, The University of Manchester

Dynamics of brand relevance in category – an analysis of macroeconomic factors and product-market characteristics (A2022-107320)
Zeynep Karagür, University of Cologne; Dirk Buttke, Chair for Marketing and Market Research (Prof. Dr. Marc Fischer), University of Cologne; Marc Fischer, University of Cologne

Dynamics of Firm-Consumer Interactions on Social Media Platforms (A2022-107698)
Saehoon Chang, Queen's University; Ceren Kolsarici, Queen's University

Easy Calculation or Easy Result: The Paradoxical Effects of Decimal Numbers (A2022-106887)
Yi Li, Macquarie University

Educating marketing students for sustainability through inclusion of NGO partners (A2022-107596)
Katalin Ásványi, Corvinus University of Budapest; Ágnes Zsóka, Corvinus University of Budapest

Effects of authenticity on customer retention of AI-powered branded app: A conceptual paper (A2022-107401)
Diem-Trang Vo, RMIT University Vietnam; Long Nguyen, RMIT University Vietnam; Duy Dang-Pham, RMIT University Vietnam; Ai-Phuong Hoang, RMIT University Vietnam

Effects of IoT usage on consumer empowerment: A qualitative study in the healthcare sector (A2022-107671)
Julien Francois, Université du Québec à Montréal; Anne Françoise Audrain, ESG -UQAM; Loick Menvielle, EDHEC Business School; Myriam Ertz, Université du Québec à Chicoutimi

Effects of message design adaptations in voice shopping (A2022-107508)
Lea Sollfrank, Goethe University Frankfurt; Ju-Young Kim, Goethe-Universität Frankfurt

Ego Depletion and Product Saliency Moderate the Effect of Sponsorship Disclosure on Persuasion Knowledge Activation in Social Media Influencer Posts (A2022-106817)
Jasper David Brüns, Technical University of Munich, School of Management; Martin Meißner, Technical University of Munich; Dorian Quelle, Oxford Internet Institute, University of Oxford

Elaboration of an Idea towards New Product Success in User Innovation (A2022-106956)
Suyun Mah, Singapore Management University

Employers’ changing needs for digital marketing: Results of an n-gram analysis of job advertisements (A2022-106984)
József Hubert, Corvinus University of Budapest; András Bauer, Corvinus University of Budapest

Enduringly Adjusting B2B Sales and Purchasing Channels? Lessons from the Global Pandemic Crisis (A2022-106630)
Christine Falkenreck, Hof University; Grzegorz Leszczy?ski, Poznan University of Economics and Business; Marek Zieli?ski, Pozna? University of Economics and Business

Engagement Quality: An Automated Measure of User Responses to Social Media Marketing Posts to Indicate Marketing Performance (A2022-107011)
Daniel Bruns, University of Wuppertal; Steffen Prior, University of Wuppertal

Established consumer goods manufacturers and Direct-to-Consumer (D2C) strategies: How to build capabilities for manufacturers’ own D2C brands (A2022-106753)
Severin Lienhard, University of St. Gallen

Evaluating the Use of E-Marketing in B2B Businesses Performance: Driving effect of Market Orientation, Top Management Support and Competitive Pressure (A2022-106450)
Adnan Ahmed Sheikh, Department of Business Administration, Air University Multan Campus; Beenish Tariq, Institute of Business Administration, Karachi; Muhammad Suffyan Siddiqui, Department of Business Administration, Air University Multan Campus

Examining the Dynamics of Pre and Post-release User-generated Content to Explain New Product Adoption (A2022-105493)
Julia Kampani, University of Cyprus; Marios Theodosiou, University of Cyprus; Christos Nicolaides

Experiential Consumption in Minimalism: Examining the Role of Product Framing in the Purchase Intentions of Minimalist Consumers (A2022-106533)
Lisa Eckmann, Goethe University Frankfurt

Experiential Purchases as a Status Signal: Exploring the Role of Intrinsic Motivation (A2022-107750)
Evrim Yanar, University of Lausanne; Felicitas Morhart, HEC Lausanne

Exploring Airbnb user preferences during the pandemic: a Choice based Conjoint Analysis approach (A2022-108162)
Stelios Tsafarakis, Technical University of Crete; Georgios Bekos, Alliance Manchester Business School, The University of Manchester

Exploring Customer Journeys in B2B: Proactively Managing Value Creation (A2022-107526)
Harald Brege, Department of Management and Engineering, Linköping University; Lisa Lundin, Linköping University; Daniel Kindström, Department of Management and Engineering, Linköping University

Exploring the Twitter Myth: The Value of Twitter-generated Variables on Forecasting Tourist Arrivals (A2022-107583)
Yuanming Qiu, University of Edinburgh Business School; Jake Ansell, J.Ansell@ed.ac.uk; Ewelina Lacka, University of Edinburgh Business School

Extraverts love Alexa, Neurotics adore Google: Personality as a Determinant for Smart Speaker Brand Preferences (A2022-107601)
Friederike Paetz, Clausthal University of Technology; Carsten Schultz, FernUniversität in Hagen

Factors of Customers’ Channel Choice in an Omnichannel Environment: A Systematic Literature Review (A2022-106350)
Lukas Wolf, Friedrich-Alexander-Universität Erlangen-Nürnberg; Martina Steul-Fischer, Friedrich-Alexander-Universität Erlangen-Nürnberg

Fair trade in unfair times - Do we only buy ethically when we are feeling well? (A2022-107639)
Philipp Dieckmann, RWTH Aachen University; Moritz Jörling, EMLYON Business School; Daniel Wentzel, Chair of Marketing, RWTH Aachen University

Fear and Loathing in Food Meaning Markets: Socio-Evolutionary Responses Elicited by Users of Symbolically Loaded Products (A2022-107017)
Harri Luomala, University of Vaasa, School of Marketing and Communication; Anne Matilainen, University of Helsinki, Ruralia Institute; Leena Viitaharju, University of Helsinki, Ruralia Institute; Lähdesmäki Merja, University of Helsinki, Ruralia Institute; Sami Kurki, University of Helsinki, Ruralia Institute

First Amongst Equals? A Study on How Dynamic Ranks Influence Consumer Perceptions (A2022-107562)
Arpita Pandey, IIM Bangalore, India; Sanjeev Tripathi, Indian Institute of Management, Indore, India; Shailendra Jain, University of Washington

Flexibility moderates choice overload: Consumer satisfaction and purchase rate increase when choice from large assortments is “flexible” as opposed to “constrained” (A2022-108083)
Elena Reutskaja, IESE Business School; Barbara Fasolo, London School Of Economics and Political Science; Raffaella Misuraca, University of Palermo

Foe or Friend: Flat-Rate Pricing and Market Outcome (A2022-106993)
Wei Miao, University College London; Junhong Chu, National University of Singapore

Forgoing Consumption of Products that Others Cannot Access (A2022-107171)
Kirla Ferreira, City University of London; Janina Steinmetz, Cass Business School; Irene Scopelliti, City, University of London

From box-movers to lacemakers: When logistics becomes the backbone of BtoB distributors’ marketing strategy (A2022-107454)
Elsa DESSAIGNE, Excelia Business School; Catherine Pardo, EM Lyon Business School; Gilles Paché, CERGAM Aix-Marseille University

Frontline Employee Inspiration: How Inspired Frontline Employees Impact Customers during Service Encounters (A2022-107294)
Kathrin Neumueller, University of St.Gallen; Kristina Kleinlercher, Institute of Retail Management, University of St.Gallen; Heiner Evanschitzky, Alliance Manchester Business School The University of Manchester; Thomas Rudolph, University of St. Gallen, Institute of Retail Management

Functional product design: Fluency effects on perceived functionality and ease of use (A2022-107169)
Fabian Rüger, Goethe University Frankfurt; Jan Landwehr, Goethe University Frankfurt

Future incentives to reduce mobile phone usage (A2022-107665)
Jeeva Somasundaram, IE Business School; Laura Zimmermann, IE University; Quang Duc Pham, IE Business School

Gambling quit apps to the rescue: Considerations of app features for help-seeking problem gamblers. (A2022-107376)
Luke Brownlow, Flinders University; Roberta Crouch, Flinders University; Naser Pourazad, Flinders University, Australia; Svetlana De Vos, Australian Institute of Business

Game on! Factors Influencing Adoption and Consumer Behavior of Online Games (A2022-107595)
Mihai Orzan, Bucharest University of Economic Studies; Zara Adina, Bucharest University of Economic Studies, Marketing Faculty; Gheorghe Orzan, Bucharest University of Economic Studies; Stefan Caescu, Bucharest University of Economic Studies

Gamification and visitor engagement in smart exercise travel: A spatial approach (A2022-106437)
Seongsoo Jang, Cardiff University; Jinwon Kim, University of Florida

Gen Zers: slacktivists or boycotters? An investigation of how teenagers engage in boycotting behaviors online and offline. (A2022-107614)
Giandomenico Di Domenico, University of Portsmouth; Annamaria Tuan, University of Bologna; Marco Visentin, University of Bologna

Grateful and elevated or angry and contemptuous? The role of moral emotions in consumer responses to brand activism (A2022-107034)
Eliana Esposito, Technische Hochschule Mittelhessen; Stefanie Wannow, Technische Hochschule Mittelhessen; Martin Haupt, Justus-Liebig-Universität Giessen

Green products in the fashion industry (A2022-107241)
Laura Martinez-Huete, Universidad Pública de Navarra; Maria Elena Aramendia Muneta, Universidad Pública de Navarra

Guilty or Not Guilty that Is the Question: Effect of Guilt Relieving Opportunity on Consumer-Brand Relationships (A2022-107623)
Didem Isiksal, Istanbul Aydin University; Elif Karaosmanoglu, Istanbul Technical University; Zeynep Gürhan-Canli, Koç University

Happier thanks to my virtual friends? The virtuous effect of SMI genuineness on followers and brands (A2022-107070)
Pauline Claeys, UCLouvain; Karine Charry, UClouvain; Tina Tessitore, IESEG School of Management

Has the COVID-19 Pandemic Made Us More Materialistic? The Effect of COVID-19 and Lockdown Restrictions on the Endorsement of Materialism (A2022-106560)
Olaya Moldes, Cardiff University; Denitsa Dineva, Cardiff University; Lisbeth Ku, De Montfort University

Health campaign strategies against COVID-19 and young Spaniards attitudes: An empirical study on the role of self-efficacy (A2022-106625)
Natividad Crespo-Tejero, ESIC University- ESIC Business Marketing School; Ruth Fernández-Hernández, ESIC University-ESIC Marketing & Business School; Susana Fernández-Lores, ESIC University-ESIC Business & Marketing School; Fernando E. García-Muiña, Rey Juan Carlos University, Madrid, Spain

Healthy first, unhealthy out: the impact of health-based product sorting and product filtering on shopping basket healthiness (A2022-107725)
David Olk, University of Groningen; Koert van Ittersum, University of Groningen; Tammo Bijmolt, University of Groningen

History Sells: How Positive History Shapes Consumers’ Preferences for Used Products (A2022-108149)
Yang Cao, Xiamen University; Charis Li, Grenoble Ecole de Management; Jun Ye, Xiamen University

How a “China-made” Label Influences Chinese Youth’s Product Evaluation: The Priming Effect of Patriotic and Nationalistic News (A2022-105407)
ANQI YU, University of Antwerp; SHUBIN YU, BI Norwegian Business School; Huaming Liu, Departamento de Organización de Empresas I, University of Granada, Campus Universitario de Cartuja, 18071 Granada,Spain

How app aesthetics shape emotions and recommendation behaviour: SOBC theory approach (A2022-106982)
Sushant Kumar, Indian Institute of Management Raipur

How Can We Create Safe Smart Cities? A Qualitative Analysis from a Multiple Stakeholders' Perspective (A2022-107196)
Emanuela Stagno, University of Sussex; Matilda Dorotic, BI Norwegian Business School

How Compassion Influences Privacy-Related Decision-Making – Prosocial Data Disclosure in Covid-19 Contact Tracing Apps (A2022-107681)
Klara Greinwald, University of Passau; Eileen Dauti, University of Passau; Alisa Keller, University of Passau; Eva Pieringer, University of Passau; Dirk Totzek, University of Passau

How cool is to be engaged with Drunk Elephant? An analysis of user-generated content campaigns on Instagram (A2022-106606)
Ricardo Godinho Bilro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL).; Sara Serras, ISCTE - Instituto Universitário de Lisboa; Sílvia Cavalinhos, Instituto Universitário de Lisboa (ISCTE-IUL); Luis Miguel, ISCTE-IUL; Susana Marques, Iscte - instituto universitário de Lisboa

How corporate irresponsibility affects negative word of mouth: the moderated mediation approach (A2022-107515)
Grzegorz Zasuwa, The John Paul II Catholic University of Lublin; Magdalena Stefa?ska, Pozna? University of Economics and Business

How Cultural Dimensions affect Purchase Intention on Social Commerce (A2022-106966)
Giang Dao, University of Twente; Agata Leszkiewicz, UNIVERSITY OF TWENTE; Efthymios Constantinides, University of Twente

How do Brands evolve? An Exploration of Brand Co-Creation Performances (A2022-107103)
Lars Griebel, University of Bayreuth; Tim Ströbel, University of Bayreuth

How Do Consumers Compare Prices? (A2022-107161)
Gilles Laurent, ESSEC Business School; Marc Vanhuele, HEC Paris; Madhav Arora, ESSEC Business School

How do consumers react to store social atmosphere? An analysis of the mediating role of transactional satisfaction: Abercrombie & Fitch store case study (A2022-107349)
Karim Errajaa, ESG UQAM; Anne Françoise Audrain, ESG -UQAM; Sabrina Hombourger-Barès, École des Sciences de l’Administration Université TÉLUQ

How do others feel about it? How emotional contagion via customer reviews influences consumer judgments (A2022-106670)
Elisa Konya-Baumbach, University of Mannheim

How does it fit? Investigating effects of regulatory fit on innovation adoption behavior (A2022-107611)
Nina Gospodinova, Saarland University; Slawka Jordanow, Saarland University; Sven Heidenreich, Saarland University

How Does Media’s Reporting Tone Influence Consumption? Evidence from the US-China Trade War (A2022-107079)
Celina Proffen, Goethe University Frankfurt; Lukas Jürgensmeier, Goethe University Frankfurt

How does robot gender affect men’s and women’s technological acceptance? (A2022-106481)
Rubén Huertas-Garcia, University of Barcelona – UB; Santiago Forgas-Coll , University of Barcelona; Antonio Andriella, Institut de Robòtica i Informàtica Industrial CSIC-UPC; Guillem Alenyà , Institut de Robòtica i Informàtica Industrial CSIC-UPC

How embarrassing! What can I do about it? Experiencing Embarrassment as a Public vs. Private Emotion and Symbolic Coping Behavior (A2022-107742)
Meikel Soliman, Leuphana University Lüneburg; Marie-Lena Fech, Leuphana University Lüneburg

How ensembles affect consumer preferences – The role of aesthetic consistency (A2022-107718)
Saskia Walz, Technische Universität Berlin; Katrin Talke, TU Berlin

How Firms Can Steer Social Media Conversations (A2022-107788)
Mohammad Saljoughian, University of Tennessee; Kelly Hewett, University of Tennessee; Harald van Heerde, University of New South Wales Sydney; Bill Rand, North Carolina State University

HOW INFLUENCER-BRAND RELATIONSHIP CAN BE PERCEIVED AS AUTHENTIC (A2022-107243)
Gwarlann De Kerviler, IESEG SCHOOL OF MANAGEMENT LEM-CNRS (UMR 9221); Raphaelle BUTORI, ESSEC

HOW INTERACTIVE TECHNOLOGIES FOR CHANNEL INTEGRATION GIVING ACCESS TO ENLARGED ASSORTMENT IMPACT IN-STORE SHOPPERS (A2022-107504)
Nathalie Demoulin , IESEG SCHOOL OF MANAGEMENT, LEM-CNRS (UMR 9221); Gwarlann De Kerviler, IESEG SCHOOL OF MANAGEMENT LEM-CNRS (UMR 9221)

How Luxury Content Becomes Viral on Social Media: The Positive Role of Disfluency (A2022-107375)
Zitian Qiu, HEC Lausanne; Felicitas Morhart, HEC Lausanne

How May I Help You? Chatbots Implementation in Marketing (A2022-106955)
Svetlana Bialkova, Liverpool Business School

How need for interaction and self-regulated learning influence the acceptance of online education in an UTAUT framework (A2022-107245)
Ágnes Halász, Corvinus University of Budapest; Zsofia Kenesei, Corvinus University Budapest

How Product Ensembles Affect the Value Perception of Products (A2022-107900)
Katrin Talke, TU Berlin; Miriam Deufel, Technische Universität Berlin

How self- and other-oriented benefits and sacrifices shape anticonsumption in leisure air travel (A2022-107755)
Vanessa Frenser, Technical University of Brunswick/ Chair of Services Management; Barbara Seegebarth, Technische Universität Braunschweig; David Woisetschläger, Technische Universität Braunschweig; Susanne Robra-Bissantz, Technische Universität Braunschweig

How veganism impacts tourists attitudes toward tourism destinations: an empirical study (A2022-107751)
Sílvia Cavalinhos, Instituto Universitário de Lisboa (ISCTE-IUL); Ricardo Godinho Bilro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL).; Luis Miguel, ISCTE-IUL

How visual perception influences hedonic shopping experience in a 360-virtual store? (A2022-107518)
Nino Ruusunen, University of Eastern Finland; Heli Hallikainen, University of Eastern Finland; Tommi Laukkanen, University of Eastern Finland

How VR can Boost Inspiration and Increase Donations (A2022-106627)
Mariana Berga Rodrigues, Iscte-Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL); Flávia Lopes, ISCTE - Instituto Universitário de Lisboa; Sandra Loureiro, ISCTE-IUL

Humanizing Health Apps to Promote Usage Among the Elderly: The Roles of Human-Technology Relationship and Anticipated Emotions (A2022-107086)
Shuili Du, University of New Hampshire; Chunyan Xie, Western Norway University of Applied Sciences; Richard Bagozzi, University of Michigan ; Kristi Bjornes Skeie, University of Stavanger; Tatiana Iakovleva, University of Stavanger Business School together with Valide; Elin M. Oftedal, University of Stavanger

Humorous response to consumer complaints: an ally or an enemy? (A2022-107293)
SHYNAR DYUSSEMBAYEVA, UNIVERSITY OF PORTSMOUTH; Marta Nieto García, University of Portsmouth; ALI SELCUK CAN, UNIVERSITY OF PORTSMOUTH

I am One of the Good Ones, Forgive Me! The Impact of CSR on Brand Forgiveness (A2022-107547)
Martin Ohlwein, International School of Management; Pascal Bruno, International School of Management (ISM)

I am too good to be true: how self-enhancement motivations shape prosocial behavior of entitled individuals (A2022-107861)
Alexandra Polyakova, Toulouse Business School

I and AI: Towards a Typology of Relationships between the Self and Anthropomorphised AI (A2022-107077)
Amani AlAbed, Newcastle University; Ana Javornik, University of Bristol; Diana Gregory-Smith, Newcastle University; Rebecca Casey, Newcastle University

I said I would not buy it, but here I go again… Why ethically minded consumers consume when having decided otherwise? (A2022-107101)
Eleni Papaoikonomou, University Rovira and Virgili; Matias Ginieis, University Rovira and Virgili

Impact of Global Brand CMOs’ CSR and Socio-Political Activism Communication on Twitter (A2022-108164)
Peren Ozturan, Ozyegin University; Amir Grinstein, Northeastern University

Improving life quality of consumers: a sin tax as a marketing tool to promote the consumption of healthy beverages (A2022-107335)
Anastasia Kovalenok, Higher School of Economics

In Companies We Trust: Consumer Adoption of Artificial Intelligence Services and the Role of Company Trust and AI Autonomy (A2022-106906)
Darius-Aurel Frank, Aarhus University; Lina Jacobsen, MAPP-Centre, Aarhus University; Helle Alsted Sondergaard, Aarhus University

Influence of individual cultural orientations on privacy protective responses: the mediating role of concern for privacy breaches (A2022-107478)
Christelle Aubert Hassouni, ESCP Business School; Béatrice Parguel, CNRS; Sandrine Macé, ESCP Business School

Influence of Regain Management Practices and Cultural Framework Conditions on Customer Recovery Success in Professional Service Firms (A2022-107122)
René Schleus, Freie Universität (FU) Berlin; Doreén Pick, University of Applied Sciences Merseburg

Information Processing Patterns during Choice: The Effect of Choice Design Complexity and Product Category Involvement on Attribute Non-Attendance (A2022-107634)
Alaa Elgayar, Institute of Marketing, School of Business and Economics, Humboldt University Berlin; Narine Yegoryan, Humboldt University Berlin

Innovative Decision Aids in the Context of Online Size Selection (A2022-107447)
Jan-Lukas Selter, University of Siegen; Julian Schmitz, University of Siegen; Tobias Roeding, University of Siegen; Hanna Schramm-Klein, University of Siegen

Instagram's influence on beauty standards adoption by young women (A2022-107411)
Sergio Moraes, ESPM; Paola Amalfi, ESPM; Maria Luiza Gouveia, ESPM; Beatriz Penati, ESPM; Alessandra Sister, ESPM

Integrating branding theory under the novel concepts of Brand Genetics, Brand Genotype and Brand Phenotype. (A2022-107420)
Bernardo Pontes, Carleton University; Aron Darmody, Carleton University

Internal Branding in Tourism: A State-of-the-art Review (A2022-107550)
Karin Foidl-Mehrlaender, Fachhochschule Salzburg GmbH

Internal determinants of social media followers’ willingness to pay a premium price: A moderated mediation model (A2022-106608)
Filipe Coelho, University of Coimbra, CeBER, Faculty of Economics; Concepción Varela-Neira, Fac. CC. Económicas e Empresariais, Universidade de Santiago de Compostela, Spain; Zaira Camoiras-Rodríguez, Fac. CC. Económicas e Empresariais, Universidade de Santiago de Compostela, Spain

International franchising governance mode choice: A stakeholder perspective (A2022-107233)
Vanessa Bretas, National University of Ireland - Galway; Ilan Alon, University of Agder; Thelma Rocha, ESPM; Jefferson Galetti, University of Johannesburg

Internationalization of Italian wine products in China: The role of digital platforms in a service ecosystem (A2022-108170)
Lala Hu, Università Cattolica del Sacro Cuore Milano; Roberta Sebastiani, Universita' Cattolica del Sacro Cuore; Marta Galli

Investigating Control Perceptions in AI-Based Data Disclosure Processes (A2022-107073)
Johanna Zimmermann, University of Passau; Jan Schumann, University of Passau; Thomas Widjaja, Universtity of Passau; Kelly Martin, Colorado State University, USA

Investigating the effect of external reference prices on consumer price evaluation and purchase decision: A multi-method approach. (A2022-106622)
Lilla Lipták, University of Szeged Faculty of Economics and Business Administration; Szabolcs Prónay, University of Szeged Faculty of Economics and Business Administration

Investigation of sense of community in case of Hungarian cyclists (A2022-108161)
Eva Bundsag, University of Szeged, Faculty of Economics and Business Administration; Sandor Huszar, University of Szeged, Faculty of Economics and Business Administration

Is an organic line extension interesting for consumers? (A2022-106752)
Maria-Luisa Hernandez-Olalla, Universidad Pontificia Comillas; Carmen Valor, Universidad Pontificia Comillas; Carmen Abril, Universidad Complutense de Madrid

Is Gossip Always Bad for Human Branding? Unexpected Consequences of Celebrity Gossip (A2022-106981)
Gaia Giambastiani, Vrije Universiteit Amsterdam; Andrea Ordanini, Bocconi University; Joseph C. Nunes, University of Southern California

Is human likeness always best? Human- vs. cartoon-like virtual models (A2022-107219)
Claudia Franke, Saarland University, Institute for Consumer & Behavioral Research; Andrea Gröppel-Klein, Saarland University, Institute for Consumer & Behavioral Research; Julian Dincher, Saarland University, Institute for Consumer & Behavioral Research; Annika Ecker, Saarland University, Institute for Consumer & Behavioral Research

Is nudging an effective tool to reduce food waste intention among young consumers? An application of the VBN theory (A2022-107037)
Elena Fraj-Andres, University of Zaragoza; Carolina Herrando, University of Zaragoza; Laura Lucia-Palacios, University of Zaragoza; Raul Perez-Lopez, Universidad de Zaragoza

Is relative power between Marketing & Sales associated with departmental authority, conflict and company performance? (A2022-107390)
Konstantinos Lionakis, Athens University of Economics & Business; Maria Psimouli, ACG; Ioannis Rizomyliotis, University of West Attica; Kleopatra Konstantoulaki, St Petersburg State University

It’s safe and healthy! Increasing consumers’ willingness to consume aging produce (A2022-107575)
Christina Neubig, Technical University of Munich; Jutta Roosen, Technical University of Munich

It’s Time to Adapt: How Salespeople’s Time Perspective Alter their Adapted Behaviors (A2022-108158)
Laurianne Schmitt, EM Strasbourg Business School

I’m Off: Advergames’ Potential to Stimulate Attitude, Visiting Intention, and Recommendation in Traveling (A2022-107343)
Maria Madlberger, Webster Vienna Private University; Maja Stipetic, University of Rijeka

Just Name it: How Naming Humanoid Service Robots can Decrease Eeriness and Increase Repurchase Intent (A2022-107438)
Malak El Halabi, Grenoble Ecole de Management; Olivier Trendel, Grenoble Ecole de Management

Label design for non-alcoholic wines in Germany – an eye tracking case study (A2022-106997)
Yvonne Zajontz, Baden-Wuerttemberg Cooperative State University; Naïla Wagner, Baden-Wuerttemberg Cooperative State University

Language properties of successful collaborative conversations (A2022-106376)
Alisa Wu, Columbia University; Melanie Brucks, Columbia University

Laser Marking as New Technology in Organic Labelling: Cognitive Dissonance as Hindrance of More Sustainable Consumption (A2022-108173)
Olga Untilov, Audencia Business School; Jean Pfiffelmann, EM Strasbourg Business School

Latent Models for Brand Equity Metrics (A2022-106390)
pablo marshall, puc

Lay beliefs about the impact of brand activist campaigns on consumer moral self (A2022-107287)
Souha Itani, Toulouse School of Management; Sylvie Borau, Toulouse Business School

Letting go to be me: Carving a unique path of ethical consumerism through Danshari (A2022-108145)
Charis Li, Grenoble Ecole de Management; Xiao-xiao Liu, Xiamen University; Jun Ye, Xiamen University; Siyu Zheng, Xiamen University; Chien Yu Lin, Xiamen University; Songyin Cai, Xiamen University

LINKING TRAVEL DESTINATION RECOMMENDATION WITH UNLEARNING THROUGH DESTINATION IMAGE (A2022-106428)
Clara Cubillas-Para, Universidad Politécnica de Cartagena; Eva Tomaseti-Solano, Universidad Politécnica de Cartagena; Juan Gabriel Cegarra-Navarro

Live Healthy and Get Rewarded – The Impact of Reward Type and Timing in Pay-As-You-Live Pricing (A2022-107046)
Franziska Unger, Friedrich-Alexander-Universität Erlangen-Nürnberg; Martina Steul-Fischer, Friedrich-Alexander-Universität Erlangen-Nürnberg

Location-Based Interactions with Geographically Targeted Advertising (A2022-107729)
Lennard Schmidt, Brandenburg University of Technology; Erik Maier, HHL Leipzig Graduate School of Management; Florian Dost, Brandenburg University of Technology

Lookalike the tutor: Pet keeping characterization in consumption practices context on the relationship between aged and their dogs. (A2022-107620)
Helton da Silva, ESPM - Escola Superior de Propaganda e Marketing; Ricardo Zagallo Camargo, ESPM - Escola Superior de Propaganda e Marketing

Lost and found: How the conversion between gains and losses impacts consumers' purchase decisions (A2022-107248)
Yan Meng, Grenoble Ecole de Management; Stephen J. Gould, Baruch College, The City University of New York; Lei Song, The Pennsylvania State University Abington; Hua Chang, College of Business & Economics, Towson University; Shiva Vaziri, Grenoble École de management

Lost in translation? Effects of multilingual packaging on consumers’ product and brand evaluation (A2022-107074)
Rafael Munz, University of Hohenheim; Verena Hüttl-Maack, University of Hohenheim

Loyalty Formation Towards A Global Retailer in Different Markets: A Systems Perspective (A2022-107712)
Karin Teichmann, University of Innsbruck; Kurt Matzler, University of Innsbruck; Andreas Strobl, Lancaster University

Loyalty- or Variety-Prone? Re-examining Consumer Choice Consistency across FMCG Categories (A2022-106721)
Andreas Plank, UMIT - The Tyrolean Private University; Oliver Koll, University of Innsbruck

Making decisions with AI in a service context: conceptualization and perceived shared agency (A2022-106456)
Marion Sangle-Ferriere, CY Cergy Paris Université; Benjamin Voyer, ESCP Europe; Laszlo Sajtos, University of Auckland; Billy Sung, Curtin University

MAKING SENSE OF THE METAVERSE: AN EMPIRICAL INVESTIGATION OF REAL-TIME MULTISENSORY SOCIAL INTERACTIONS IN A NEW COMPUTER-MEDIATED ENVIRONMENT (A2022-107493)
Dorothea Aliman, University of Münster; Thorsten Hennig-Thurau, University of Münster; Alina Marie Herting, University of Münster; Gerrit Cziehso, Münster University; Marc Linder, University of Münster; Raoul Kübler, Marketing Center Münster

Managerial Heuristics in Service Recovery Decisions (A2022-107564)
Sabrina Gottschalk, Bayes Business School, City, University of London; Simoni Rohden, Portuguese Institute of Marketing Management - IPAM

Managing Customer Relationships While Providing for Customer Wellbeing (A2022-107540)
Agata Leszkiewicz, UNIVERSITY OF TWENTE; V. Kumar, Indian School of Business; Angeliki Herbst, California State University

Managing Product Recall Effectiveness (A2022-107494)
Alexander Mafael, Stockholm School of Economics; Sascha Raithel, Freie Universität Berlin; Stefan J. Hock, University of Connecticut

Managing Product Returns in Swiss Online Apparel Retailing: A Multiple Case Study Approach (A2022-106733)
Karyna Gaidarzhy, Graduate MScBA Online Business & Marketing, Lucerne School of Business; Thomas Wozniak, Institute of Communication and Marketing, Lucerne School of Business; Matthias Schu, Institute of Communication and Marketing, Lucerne School of Business

Mapping the fashion research landscape: a bibliometric analysis (A2022-107065)
Ana Büttner, Student/ESPM; Suzane Strehlau, ESPM

Market Entry and Consumer Reviews: The Case of the Restaurant Industry (A2022-107574)
Keyvan Dehmamy, Goethe University Frankfurt; Sergey Turlo, Goethe University Frankfurt

Marketing and Financial Analysts (A2022-107552)
Paul Hilfrich, Goethe University Frankfurt; Simone Wies, Goethe University Frankfurt

Marketing capabilities and market effectiveness of the exporting SMEs, a two-country study (A2022-107433)
Izabela Kowalik, Warsaw School of Economics; Lidia Danik, Warsaw School of Economics; Agnieszka Ple?niak, Warsaw School of Economics

Mass customization’s online sales configurator capabilities and purchase intention: the roles of psychological empowerment and ownership (A2022-107316)
Marwa Meddeb, aix marseille university; Jean-louis Moulins, Aix Marseille Université

Mass-Customization Strategies in a Multi-Market Oligopoly (A2022-107749)
Dinah Cohen-Vernik, University of Houston Downtown; Amit Pazgal, Rice University

Maximization, Acquisition Value, Transaction Value, and Consumers' Behavioral Response to Price (A2022-107483)
Nitin Soni, Indian Institute of Management Raipur; Jagrook Dawra, IIM Raipur; Kanupriya Katyal, Goa Institute of Management

Measuring and triggering price sensitivity of disruptive technologies (A2022-107394)
Anett Erdmann, ESIC University; José Manuel Mas, ESIC University; María de las Mercedes de Obesso Arias, ESIC University; Anhui Hu, ESIC Business & Marketing School

Measuring awe using online user comments (A2022-107619)
Felicitas Morhart, HEC Lausanne; Zitian Qiu, HEC Lausanne; Francine Espinoza Petersen, HEC Lausanne

Measuring Consumers’ Willingness-to-Pay with Reaction Times & Mouse Tracking (A2022-107078)
Jonathan D'hondt, Ghent University; Jasper Dezwaef, Ghent University; Barbara Briers, IESEG School of Management

Measuring Fair Competition on Digital Platforms (A2022-107066)
Lukas Jürgensmeier, Goethe University Frankfurt; Bernd Skiera, Goethe-University Frankfurt, Germany

Measuring the Return of Experiential Marketing (A2022-107500)
Holly Barry, Munster Technological University; Rose Leahy, Munster Technological University; Pio Fenton, Munster Technological University

Mediated communication and the impact on frontline employee learning (A2022-107720)
Anne Cordts, Karlsruhe Institute of Technology (KIT); Martin Klarmann, Karlsruhe Institute of Technology (KIT); Johannes Habel, University of Houston

Mental Imagery and Privacy-related Issues in the Context of Vivid Product Presentations (A2022-107637)
Julian Schmitz, University of Siegen; Jan-Lukas Selter, University of Siegen; Tobias Roeding, University of Siegen; Hanna Schramm-Klein, University of Siegen

Meta-Analysis on the impact of Corporate Social Responsibility Initiatives on Consumer Behavior (A2022-107556)
Rita Coelho do Vale, Universidade Católica Portuguesa, Catolica Lisbon- School of Business and Economics; Pedro Verga Matos, Universidade de Lisboa, ISEG - Lisbon School of Economics and Management; Filipa Almeida, Universidade Católica Portuguesa, Catolica Lisbon- School of Business and Economics

Micro, Small, Medium Enterprises and their Marketing Capabilities (A2022-107492)
SARITA UNIYAL, Indian Institute of Management Udaipur; Prakash Satyavageeswaran, Indian Institute of Management Udaipur; Ashish Galande, Indian Institute of Management, Udaipur

Mining the Text of Online Consumer Reviews to Analyze Brand Image, Brand Positioning and Market Structure (A2022-107087)
Miriam Alzate, Universidad Publica de Navarra; Javier Cebollada, Public University of Navarre; Marta Arce, Universidad Publica de Navarra

Motivational Antecedents of User Willingness to Invest Effort into Complex Online Services (A2022-106936)
Orsolya Sadik-Rozsnyai, ESSCA School of Management; Barbara Caemmerer, ESSCA School of Management

Motivations, facilitators, and inhibitors in the choice of tourist destinations by people with visual impairments (A2022-106811)
Vivian Strehlau, ESPM; Aline Delmanto, ESPM

Motivators function as catalysator for the use of smart home devices. A user perspective. (A2022-107726)
Anja Janoschka, Institute of Communication and Marketing, Lucerne School of Business; remo kälin, Institute of Communication and Marketing; Thomas Wozniak, Institute of Communication and Marketing, Lucerne School of Business; Larissa Dahinden, Institute of Communication and Marketing, Lucerne School of Business

Multi-actor touchpoints in the customer journey (A2022-107426)
Lisa Lundin, Linköping University; Daniel Kindström, Department of Management and Engineering, Linköping University; Harald Brege, Department of Management and Engineering, Linköping University

Multisensory experiences and ethical brand behaviour in mobile marketing (A2022-107748)
Daria Plotkina, EM Strasbourg, University of Strasbourg; Margot Racat, IDRAC Business School

Narcissism, faith in humanity, and product reuse: The moderating role of subjective norms (A2022-107618)
giuseppe musarra, University of Leeds; Karen T. Bowen, University of Leeds

Negative relationships in the interactions between consumers and smart objects (A2022-107352)
Luigi Monsurrò, Sapienza University of Rome; Ilaria Querci, Ca' Foscari University of Venice, Bliss - Digital Impact Lab, Department of Management; Silvia Grappi, Department of Communication and Economics - University of Modena and Reggio Emilia; Simona Romani, Luiss University; Giacomo Gistri, University of Macerata

New Sales Practices: Are Salespeople Value Co-Creator? (A2022-106927)
Laure Guigard, Magellan Laboratory, Jean-Moulin Lyon 3 University

No shackles story: the case of Sustainable Born Global firms (A2022-107496)
Nemkova Ekaterina, IESEG; Milena Micevski, Copenhagen Business School; Marc Herz, Kleinundpläcking GmbH; Alva Angeli, Accenture Interactive

Not all kosher: Consumption on the edge of religious prescriptions (A2022-108159)
Rajesh Nanarpuzha, Indian Institute of Management Udaipur; Arti Srivastava, Indian Institute of Management Udaipur; Prakash Satyavageeswaran, Indian Institute of Management Udaipur

Not even Amazon is always right – How to drive private-label brand architecture decision-making (A2022-106741)
Michael Schade, University of Bremen; Christopher Kanitz, University of Applied Sciences Upper Austria, School of Business and Management, Study Programme Global Sales and Marketing; Eike Abraham, University of Bremen; Christoph Burmann, University of Bremen

Not in control, will take the set: How sets impact purchase quantities (A2022-107674)
Shweta Jha, Indian Institute of Management, Indore, India; Sanjeev Tripathi, Indian Institute of Management, Indore, India; Sudipta Mandal, Indian Institute of Management, Indore, India

Notre-Dame is burning: Coping with the destruction of heritage (A2022-107689)
DAMIEN CHANEY, EM NORMANDY; PASCAL BRASSIER, UNIVERSITE CLERMONT AUVERGNE - CleRMa Lab

NOW, TAKE YOUR HANDS FROM THE STEERING WHEEL! HOW TRUST, WELL-BEING AND PRIVACY CONCERNS INFLUENCE INTENTION TO USE SEMI- AND FULLY AUTONOMOUS CARS (A2022-107534)
Giulia Pavone, Toulouse School of Management Research-UMR 5303 CNRS University Toulouse 1 Capitole; Julien Cloarec, iaelyon School of Management, Université Jean Moulin Lyon 3, Magellan; Marc Kuhn, Baden-Wuerttemberg Cooperative State University Stuttgart; Lars Meyer-Waarden, Toulouse School of Management Research -CNRS University Toulouse 1 Capitole; Andreas Munzel, Université de Montpellier

Nudge mystery – Are consumers aware and consciously affected? (A2022-107581)
Zsófia Gyulai, University of Szeged - Faculty of Economics and Business Administration, Department of Business Studies; Anita Kéri, University of Szeged; Balazs Revesz, University of Szeged

Obesity and Ethicality Perceptions: Obese Employees Are Stigmatized as Unethical (A2022-107647)
Benjamin Boeuf, IESEG School of Management, Univ. Lille, CNRS, UMR 9221 - LEM - Lille Economie Management; Francois Durivage, EHESP, Arènes UMR 6051

Olfactory priming in consumer research: Bibliometric literature review (A2022-107503)
Marianna Halinen, University of Eastern Finland; Nino Ruusunen, University of Eastern Finland; Heli Hallikainen, University of Eastern Finland; Tommi Laukkanen, University of Eastern Finland

Omnichannel Customer Journeys - Fragments of a Never-Ending Story? (A2022-107453)
Alina Both, Department of Management / Aarhus University / Aarhus BSS; Sascha Steinmann, Aarhus University, Department of Management; Polymeros Chrysochou, Aarhus University

On Temporarily Reducing Digital Consumption: Development of a Scale to Assess Digital Detox Intentions (A2022-106539)
Svenja Winkler, Goethe University Frankfurt; Lisa Eckmann, Goethe University Frankfurt; Torsten Bornemann, Goethe University Frankfurt; Jan Landwehr, Goethe University Frankfurt

On the determination of the own and competitive effects of different platforms and content on market shares (A2022-106766)
Annamaria Tuan, University of Bologna; Daniele Dalli, University of Pisa; Peter S.H. Leeflang, University of Groningen; Yuri Peers, Vrije Universiteit Amsterdam

On the Edge of a Virtual Event Era: Consumer Willingness to Pay for Virtual Event Tickets (A2022-107935)
Sören Bär, University of Leipzig; Sarp Boyac?o?lu, HMKW Berlin

Online Consumer Reviews (OCRs): A systematic literature review and develop future research agendas using the TCCM approach (A2022-108113)
Robin Roy, Indian Institute of Management Jammu; Ateeque Shaikh, Indian Institute of Management Jammu

Online Shopping Cart Abandonment: Placing Self-Expressive Products in the Shopping Cart Reduces Product Interest (A2022-106183)
Liat Hadar, Tel Aviv University; Yael Steinhart, Tel Aviv University; Gil Appel, George Washington University; Yaniv Shani, Tel Aviv University

Opportunity Neglect (A2022-107393)
Emily Prinsloo, Harvard Business School; Kate Barasz, ESADE; Leslie John, Harvard Business School; Michael Norton, Harvard Business School

Optimal Price Targeting (A2022-107391)
Adam Smith, University College London; Stephane Seiler, Imperial College London & CEPR; Ishant Aggarwal, Lloyds Bank

Optimizing Pricing Delegation to External Sales Forces via Commissions: An Empirical Investigation (A2022-107539)
Christopher Amaral, University of Bath; Ceren Kolsarici, Queen's University; Mikhail Nediak, Queen's University

Organizing for Customer Analytics Excellence in Firms of Different Ages: Complementarity of Outside-in and Inside-out Resources (A2022-107347)
Hamed Mehrabi, Kingston University; Abbas Keramati, Ryerson University; Yongjian (Ken) Chen, Trent University

Overcoming consumption barriers for conscious food products: The influence of sustainability and health-related product information on sensory acceptance differentiated according to diets (A2022-107092)
Kathrin Heim, University of Applied Sciences, Campus Wieselburg of Fachhochschule Wiener Neustadt GmbH; Katharina Janecek, University of Applied Sciences, Campus Wieselburg of Fachhochschule Wiener Neustadt GmbH

Overcoming disorientation: Coping with the sudden deprivation of sociality in everyday commercial and public places during the Covid-19 lockdown (A2022-106806)
Catherine Demangeot, IESEG School of Management, Univ. Lille, CNRS, UMR 9221 - LEM - Lille Economie Management; Thomas Leicht, University of Leicester School of Business

Pacing in Real-Time Bidding for Online Display Advertising (A2022-106684)
Ugurcan Dündar, WU Vienna; Nadia Abou Nabout, WU Vienna; Bernd Skiera, Goethe-University Frankfurt, Germany

Packed to persuade. The persuasiveness of colors and claims to make food and drinks seem healthy or sustainable. (A2022-107501)
Lotte Hallez, KU Leuven/ Institute for Media Studies; Helena Vansteenbeeck, KU Leuven; Filip Boen, KU Leuven; Tim Smits, Institute for Media Studies, KU Leuven

Parenting Motivation and Pro-environmental Behavior (A2022-107612)
Nan Liu, School of Management, Jinan University; Hongwei He, Alliance Manchester Business School, The University of Manchester; Sumin Kim, Alliance Manchester Business School, The University of Manchester; Ai-mei Li, Jinan University

Perceived Channel Integration in the Pre-purchase Stage and the Purchase Stage: Links and Effects (A2022-107567)
Nils Fränzel, Trier University; Bernhard Swoboda, Trier University

Perceived Financial Well-Being as Antecedent of Psychological Well-Being: Evidence from Brazil (A2022-106211)
Mateus Ponchio, Fundacao Getulio Vargas / Escola de Administracao de Empresas de Sao Paulo; Simoni Rohden, Portuguese Institute of Marketing Management - IPAM; Frederike Mette, PUCRS

Platform Monetization and Unintended Consequences on its Ecosystem: Evidence from a Two-sided Market for Books (A2022-107554)
Qiaoni Shi, Bocconi University; Kai Zhu, McGill University; Shrabastee Banerjee, Tilburg University

Please Forgive Me: Victims’ versus Observers’ Perspective on the Service Recovery Process (A2022-107499)
Yuliya Kolomoyets, Modul University Vienna

Political Ideology and Charitable Giving: Impact on the Amount and Frequency of Donations for Different Forms of Giving (A2022-106745)
Daniel Fernandes, Catholic University of Portugal; Ana Minguez, University of Zaragoza; F. Javier Sese, University of Zaragoza

Post-Pandemic Luxury Shopping (A2022-106962)
Sona Klucarova, Montpellier Business School; Xin He, University of Central Florida; Baiyun Gong, Nova Southeastern University

Predicting Purchase Probabilities Precisely: How Price Related Variables in Purchase Intention Surveys Help Consumers to Evaluate their True Intentions. (A2022-107307)
Anika Honold, Karlsruhe Institute of Technology

Predicting the Virality of Fake News at early stage of diffusion. (A2022-106544)
Lisbeth Jimenez Rubido, Universidad Carlos III de Madrid; Mercedes Esteban-Bravo, Universidad Carlos III de Madrid; Jose Vidal-Sanz, Universidad Carlos III de Madrid

Probing the efficacy of match and rebate subsidies for charitable giving in a real effort experiment (A2022-107680)
Ursa Bernardic, University of Geneva; Maël Lebreton, University of Geneva; Giedre Lideikyte-Huber, University of Geneva; Henry Peter, University of Geneva; Giuseppe Ugazio, University of Geneva

Product aesthetics: The effects of formal and symbolic consistency on brand identifiability and product-line identifiability (A2022-107590)
Florian Waldner, TU Berlin; Katrin Talke, TU Berlin

Promotional marketing strategies through social media and internet (A2022-107084)
Maria Botey Fullat, ESIC University; Cristina Marín-Palacios, ESIC-University (Spain)

Purchasing Behaviour in Sustainable Financial Services (A2022-107571)
Jonas Jahnert, Doctoral Candidate/University of St. Gallen/Institute of Insurance Economics; Hato Schmeiser, University of St. Gallen; Meike Zehnle, Doctoral Candidate/University of St. Gallen/Institute of Marketing

Quantifying the Benefits of Syncing Search Engine and Television Ads (A2022-106341)
Ivan Guitart, EM-Lyon Business School; Guillaume Hervet, Université de Lausanne

Racial Diversity in Advertising (A2022-107529)
Nick Bombaij, University of Amsterdam; Sadaf Mokarram Dorri, University of Amsterdam; Mana Stutchbury, Gisou

Reaching for the stars: Identifying drivers of online reviews for proactive customer review management. (A2022-106299)
Konstantin Kremslehner, Department of Marketing / Vienna University of Economics and Business Administration; Filipe Sengo Furtado, Department of Marketing / Vienna University of Economics and Business Administration; Nadine Schröder, WU Wien; Thomas Reutterer, WU Vienna University of Economics and Business

Reactivation of Dormant Donors: Can Geographic Profiles Substitute Donation Data in Predictive Accuracy? (A2022-108168)
Shameek Sinha, EMLV Business School, DVRC, Business Group; Sumit Malik, Monash University, Malaysia School of Business; Vijay Mahajan, Red McCombs School of Business, The University of Texas at Austin; Frenkel ter Hofstede, Red McCombs School of Business, The University of Texas at Austin

Reconceptualizing Digital Marketing Capabilities: A Systematic Literature Review (A2022-107706)
Onur Osmano?lu, Koç University; Ay?egül Özsomer, Koç University

Red, Blue, or Green?: CEOs Political Orientation and Sustainable Innovation (A2022-106150)
KAI LESAGE, Grenoble Ecole de Management; Christophe Haon, Grenoble Ecole de Management; Shekhar Misra, Grenoble Ecole de Management

Relative importance of value-added product attributes across international lifestyle consumer segments (A2022-107279)
Violeta Stancu, Aarhus University, Denmark; Rikke Nyland Christensen, MAPP Centre, Department of Management, Aarhus BSS, Aarhus University, Fuglesangs Allé 4 8210, Aarhus V, Denmark; Karen Brunsø, MAPP Centre, Department of Management, Aarhus BSS, Aarhus University, Fuglesangs Allé 4 8210, Aarhus V, Denmark; Athanasios Krystallis, American College of Greece (ACG), Management and International Business, School of Business and Economics, 6, Gravias str., GR 153 42, Greece; Irene Peral, AZTI, New Foods, Bizkaiko Zientzia eta Teknologia Parkea, Astondo Bidea E609. 48160 Derio (Bizkaia) Spain; Luis Guerrero, IRTA, Finca Camps i Armet, Edificio A E-17121 Monells (Girona), Spain

Replicating the Advertising-Empowerment-Model: Does Drug Advertising Empower Consumers? (A2022-107505)
Isabell Koinig, University of Klagenfurt; Sandra Diehl, Alpen-Adria-University Klagenfurt; Barbara Mueller, San Diego State University

Resource Sharing in Business-to-Business Contexts: A Conceptualisation and Guide for Future Research (A2022-106949)
Karina Von dem Berge, Lucerne School of Business / Lucerne University of Applied Sciences and Arts; Uta Juettner, Lucerne School of Business / Lucerne University of Applied Sciences and Arts; Stan Maklan, Cranfield School of Management

Responsibility beyond the point of sale – How product stewardship forges sustainable consumption behavior (A2022-107548)
Anna-Karina Schmitz, WHU - Otto Beisheim School of Management; Lukas Schnabl, WHU - Otto Beisheim School of Management; Katharina Göring-Lensing-Hebben, WHU - Otto Beisheim School of Management; Martin Fassnacht, WHU - Otto Beisheim School of Management

Responsible Consumption Behavior of Generation Z: An Investigation of Its Drivers with the Extension of KAB Framework (A2022-107146)
Sze Lok Choi, Hong Kong Baptist University; Kimmy Chan, Hong Kong Baptist University; Kwong Yin Henry Fock, Hong Kong Baptist University

Revisiting the Concept of Targeting Strategy: The Role of Regulatory Focus Orientation (A2022-107629)
Marina Kyriakou, University of Piraeus; MARKOS TSOGAS, University of Piraeus

Risk of cash payment and retail support in mobile payment acceptance during the pandemic (A2022-107704)
Agardi Irma, Corvinus University of Budapest; Mónika Alt, Babe?-Bolyai University

Role of identity appeals on pro-environmental self-identity and sustainable consumer behaviours (A2022-107109)
Catalin Stancu, Aarhus University, Aarhus BSS, Department of Management, MAPP Research Center

Satisfaction Surveys or Online Sentiment: Which Best Predicts Firm Performance? (A2022-107257)
Evert de Haan, University of Groningen

Self versus Silicone: How identity motives influence the preferred breast reconstruction technique (A2022-107262)
Fabienne Krywuczky, PhD Candidate, Vrije Universiteit Amsterdam; Kobe Millet, Vrije Universiteit Amsterdam; Jiska Eelen, Vrije Universiteit Amsterdam

Self-branding or employer branding? The impact of employees’ social media posts on employer brand perceptions and talent acquisition (A2022-107599)
Lorena Blasco-Arcas, ESCP Business School; Almudena Cañibano, ESCP Business School; Hsin-Hsuan Lee, ESCP Business School

SHAME IS A BRAND EATING EMOTION: NEGATIVE EFFECTS OF CONSUMER-BRAND IDENTIFICATION IN THE AFTERMATHS OF BRAND FAILURES (A2022-106522)
Wolfgang Weitzl, University of Applied Sciences Upper Austria; Clemens Hutzinger, Seeburg Castle University, Department of Management

Sharing Data for Social Good: The Role of Construal Level and Communication Framing (A2022-107686)
Claudia Wenzel, University of Zurich; Anne Scherer, University of Zurich

Sharing emotions: Empathy and its influence on Selling skills (A2022-107763)
Ilona Pezenka, FHWien der WKW University of Applied Sciences for Management & Communication; Christian Weismayer, Modul University; David Bourdin, FHWien der WKW

Sharing one’s Customization Experience Increases Affective Reactions Toward the Customized Product (A2022-107616)
Rocio Alarcon-Lopez, Erasmus University, Rotterdam School of Management; Anne-Kathrin Klesse, Erasmus University, Rotterdam School of Management; Inés López-López, Universidad de Murcia; Salvador Ruiz de Maya, University of Murcia

Should Brands Protest or Celebrate with Pride? The Impact of Representation Format on Consumer Responses to Pride Branding (A2022-107604)
Raian Razal, Aarhus University; Polymeros Chrysochou, Aarhus University; Tobias Otterbring, University of Agder

Should manufacturers publish online reviews in their own online shops? (A2022-107642)
Katharina Kessing, University of Wuppertal; Ina Garnefeld, University of Wuppertal; Eva Böhm, TU Dortmund University

Should Salespeople Disclose Their Sales Incentives? The Effect of Incentive Transparency on Sales Performance. (A2022-107626)
Itir Bozkurt Umur, University of Lucerne; Leif Brandes, University of Lucerne; Sascha Alavi, University of Bochum

Silver-tongued users? The impact of source nature and credibility on fact-checking effectiveness (A2022-107516)
Ambre Gambin, Université de Montpellier; Andreas Munzel, Université de Montpellier

SKIPPABLE AND NON-SKIPPABLE ADS – THE YIN AND YANG OF DIGITAL VIDEO ADVERTISING (A2022-107730)
Julian Wichmann, University of Cologne

Small businesses and neighbourhood satisfaction (A2022-107685)
Ágnes Somosi, -; Luk Warlop, BI Norwegian Business School; Alfred Stiassny, Vienna University of Economics and Business; Krisztina Kolos, Corvinus University of Budapest

Social Class Influences on Purchase Intention Following a Product-Harm Crisis: The Mediating Roles of Subjective Social Status and Attribution of Stability (A2022-106582)
Andy Ng, Cardiff University

Social Comparison Effects on Exercise Performance and Happiness: A Two-Mechanism Model (A2022-107520)
Karen T. Bowen, University of Leeds; J. Joško Brakus, University of Leeds; Yi-Chun Ou, Institute of Service Science, National Tsing Hua University

Social media communication of local and international CSR initiatives concerning customer education and engagement of German discount supermarket chains in Europe (A2022-108167)
Rita Lukács, Budapest Metropolitan University

Social media endorsers and brand stereotypes: the role of endorser-brand fit (A2022-106540)
Ifigeneia Leri, University Of Vienna; Arnd Florack, University of Vienna; Adamantios Diamantopoulos , University of Vienna

Social Media Marketing Communication of Tourism Destinations before and during COVID-19: An Application of Media Richness Theory (A2022-107273)
Ursula Scholl-Grissemann, UMIT TIROL Private University for Health Sciences, Medical Informatics and Technology, Division for Management in Health and Sport Tourism; Reinhard Grohs, Seeburg Castle University; Christoph Pachucki, Seeburg Castle University

Stage-Dependent Customer Engagement in Dual-Stage Data Disclosure Decisions: An Evaluation of Affective versus Cognitive Appeals (A2022-107184)
Lea Postel, University of Passau; Thomas Widjaja, Universtity of Passau; Jan Schumann, University of Passau

Stakeholder Valuation of Local Foods on Social Media: A Canadian Study Using Twitter (A2022-107404)
Marilyne Chicoine, University of Quebec in Montreal (UQAM); Francine Rodier, ESG UQAM; Fabien Durif, University of Quebec in Montreal (UQAM); R. Sandra Schillo, University of Ottawa; Laurette Dube, McGill University

Suspicious online product reviews and brand and product characteristics: An empirical analysis with Amazon review data (A2022-107220)
Eunhee Ko, Northwestern University; Douglas Bowman, Emory University

Sustainability approaches of European contemporary art museums based on their mission statements (A2022-107330)
Zsuzsanna Fehér, Corvinus University of Budapest, Institute of Marketing ; Katalin Ásványi, Corvinus University of Budapest

Sustainable Design for Food Well-Being (A2022-107226)
Yating Tian, University of Twente; Qeis Kamran, ISM International School of Management GmbH

Tell Me How to Drive Safer, but Not Now! - The Effect of Timely-Disconnected Feedback on Driving Behaviour (A2022-107236)
Sybilla Merian, University of Zurich; Patrick Bachmann, ETH Zurich; Erika Meins, ETH Zurich; Martin Natter, University of Zurich, Deparment of Business Administration, Chair of Marketing

Tell me more: The effects of Herding Behaviour, Disclosure Reciprocity and Question Sequence on Consumer Voluntary Information Disclosure (A2022-107684)
Christos Themistocleous, Cyprus University of Technology

The (Authentic?) Past in Marketing: A Conceptual Review and Future Research Agenda (A2022-106470)
Christian Dam, University of Gothenburg; Katja H. Brunk, Europa-Universität Viadrina; Benjamin Hartmann, University of Gothenburg

The appearance of digital dynamic visual identities in the marketing of tourist destinations (A2022-108171)
Balázs Fekete, PhD Student, Corvinus University of Budapest, Marketing Institute; Kitti Boros, Assistant Lecturer, PhD Student, Corvinus University of Budapest, Marketing Institute

The attitude – behaviour gap in eWOM: the paradoxical Generation Z (A2022-107319)
David D'Acunto, University of Pisa; Raffaele Filieri, Audencia Business School

The Authenticity Discount of Firm Growth: Consumer Inferences on Diversification and Expansion (A2022-107660)
Christian Schaefer, Goethe University Frankfurt; Dominik Hettich, Goethe University Frankfurt; Torsten Bornemann, Goethe University Frankfurt

The boomerang effect of pharmaceutical treatment on the willingness to adopt healthy lifestyle (A2022-107555)
Amir Heiman, The Hebrew university of Jerusalem; Eyal Ert, The Hebrew University of Jerusalem; Yacov Tsur, The Hebrew University of Jerusalem; Hillit Feldmand, The Hebrew University of Jerusalem

The Consumer’s Cognitive Flexibility Scale – Scale development and validation (A2022-107717)
Nadine Benninger, Chair of Marketing and Consumer Research / Technical University of Munich; Jutta Roosen, Technical University of Munich

The development of a typology for voices in marketing communications (A2022-107759)
Maximilian Bruder, University of Augsburg; Michael Paul, University of Augsburg

The Double-Edged Sword of Self-Trackers: How Self-Quantification Affects Self-Control in Narcissistic versus Non-Narcissistic Consumers (A2022-107675)
Eline L.E. De Vries, University Carlos III of Madrid; Sahar Karimi, University of Liverpool

The Economic Value of User-Tracking Data for Publishers (A2022-107594)
René Laub, Goethe University Frankfurt; Klaus Miller, HEC Paris; Bernd Skiera, Goethe-University Frankfurt, Germany

The effect of different types of self-tracking on motivation in health (A2022-107737)
Malaurie Fauré, Toulouse School of Management, University Toulouse Capitole, TSM?Research, CNRS, Toulouse, France; Sandra Laporte, TSM Toulouse School of Management

The Effect of Implicit Packaging Design - A Meta-Analytic Study (A2022-107542)
Timpe Callebaut, KU Leuven; Kathleen Cleeren, KULeuven; Kelly Geyskens , Maastricht University

The Effect of Self-construal on Engagement in Cause-related Marketing Campaigns (A2022-107141)
Haitham Merhi, Universitat Autònoma de Barcelona; Josep Rialp, Universitat Autònoma de Barcelona

The effect of simultaneous and sequential decision mode on the number of food choices (A2022-107498)
Sadaf Mokarram Dorri, University of Amsterdam; Siegfried Dewitte, KU Leuven

The Effect of Sustainable Packaging Communication on Perceived Brand Ethicality (A2022-107429)
Christina Nguyen, Oxford Brookes University; Maheshan De Silva Kanakaratne, Oxford Brookes University

The Effects of Plant-Based Products with Meat Appearance: The Mediating Role of Perceived Congruence and Moderating Role of Vegan label (A2022-108144)
Jean Pfiffelmann, EM Strasbourg Business School; Pauline Giraudeau

The Effects of Price Promotions on New Customer Acquisition for Information Goods (A2022-107531)
Daniela Schmitt, Nova School of Business and Economics; Rom Schrift, Kelley School of Business, Indiana University; Raghu Iyengar, The Wharton School, University of Pennsylvania; Florian Stahl, University of Mannheim

The end of the road or an open highway? Brand narratives of retirement and their impact on consumer empowerment (A2022-106921)
Monika Hajdas, Marketing Management Department, Wroclaw University of Economics and Business; Ryszard K?eczek, Wroc?aw University of Economics and Business; Joanna Radomska, Strategic Management Department, Wroc?aw University of Economics and Business; Aleksandra Szpulak, Wroc?aw University of Economics and Business

The experience of anticipating the use of a technology. The case of digital tools in stores (A2022-107266)
BECHTEL SOKI, Université de Bourgogne - CREGO EA 7317

The feedback effect of masstige extensions’ authenticity on luxury parent brand status signaling (A2022-106529)
Jean Boisvert, American University of Sharjah; Nicholas J. Ashill, Victoria University of Wellington, School of Marketing and International Business

The Impact of Corporate Social Irresponsibility on Ethical Consumer Behavior (A2022-106545)
Sumin Kim, Alliance Manchester Business School, The University of Manchester; Hongwei He, Alliance Manchester Business School, The University of Manchester; Anders Gustafsson, BI Norwegian Business School

The impact of Gamex on brand loyalty and the intention to use: The mediating role of customer brand engagement (A2022-107733)
Salma Habachi, IQS School of Management/Universitat Ramon Llull; Ramon Palau-Saumell, IQS School of Management Barcelona; Jorge Matute Vallejo, IQS School of Management, URL

The impact of goal congruence on in-store mobile app ad perceptions and subsequent product purchase intention. What is the moderating role of shopping motivation? (A2022-106960)
Gauthier Casteran, Universiy of Limoges; FRANÇOIS ACQUATELLA, UNIVERSITY OF LIMOGES; Vincent Joliver, University of Limoges; Martine Hlady-Rispal, University of Limoges

The Impact of Goal Enabling Technology Adoption on Customer Lifetime Value (A2022-106499)
Jake An, UNSW Sydney; Andre Bonfrer; Christine Eckert, University of Technology Sydney

The impact of green strategies and greenwashing on trust and purchase intention in companies once caught in moral transgressions (A2022-107399)
Christian Munaier, FEAUSP - University of São Paulo; Fernando Miyazaki, FEAUSP - University of São Paulo; Jose Mazzon, University of Sao Paulo

The impact of innovation failures on brand sales. (A2022-106588)
Lisa Zaeuner, Goethe University Frankfurt; Simone Wies, Goethe University Frankfurt

The Impact of Manufacturer Brands on Retailer Brand Image - The Moderating Role of the Number of Manufacturer Brands Offered by the Retailer (A2022-106451)
Patrick Rossmann, Duale Hochschule Baden-Württemberg - Ravensburg; Michael Schade, University of Bremen; Christoph Burmann, University of Bremen

The impact of marketing on regulatory investigations (A2022-106942)
Samuel Stäbler, Tilburg University; Vivek Astvansh, Indiana University

The Impact of Personalization and Transparency Information Levels on Perceived Creepiness (A2022-107586)
Kevin Krause, Saarland University, Institute for Consumer and Behavioral Research; Andrea Gröppel-Klein, Saarland University, Institute for Consumer & Behavioral Research; Sophie Nike Friderich, Saarland University, Institute for Consumer and Behavioral Research Germany

The Impact of Pre-Release Consumer Buzz Dynamics on New Product Success (A2022-107580)
Carolin Haiduk, University of Hamburg; Thomas Schreiner, University of Hamburg; Timo Mandler, Toulouse Business School

The Impact of Rap Endorsers on Luxury Brand Personality (A2022-108160)
Gaëlle Pantin-Sohier, université angers; Romain Sohier, EM Normandie Business School; Alice Sohier, Université de Rouen – NIMEC; Julian Hofmann, EM Normandie Business School

The Impact of Sales-related Costs on confusion, hesitation and store-visit postponement (A2022-107551)
Maali BENHISSI, EDC Paris Business School

The Impact of SMEs’ Multidimensional Proximity towards Marketing Knowledge Sharing Via Coopetition: A Proposed Conceptual Model (A2022-108143)
Mohammad Reza Mazandarani, Unoversity of Valencia; MARCELO Vela, UNIVERSIDAD DE VALENCIA

The Impact of Temporal Framing on Motivation in Nonspecific Goal Pursuits. (A2022-107487)
Almira Abilova, Erasmus University Rotterdam; Christophe Lembregts, RSM Erasmus University

The Impact of User Design on Attitudes and Purchase Intentions toward Museum Cultural and Creative Products: The case of The Chinese Palace Museum (A2022-107511)
Menglu Ma, Toulouse School of Management (TSM); Vellera Cyrielle, Toulouse School of Management; Julien Cloarec, iaelyon School of Management, Université Jean Moulin Lyon 3, Magellan

The Influence of a Price Matching Guarantee on Consumers’ Fairness Perceptions of Dynamic Pricing (A2022-107022)
Anna Priester, TU Kaiserslautern; Stefan Roth, Technische Universität Kaiserslautern

The influence of children's socialisation on shopping behaviour in the context of a computer-based shopping simulation (A2022-107672)
Theresia Mennekes, University of Siegen; Maria Bergmann, University of Siegen; Hanna Schramm-Klein, University of Siegen; Michael Schuhen, University Siegen; Gunnar Mau, DHGS German University of Health and Sports; Philine Drake, German Institution of Educational Research; Johannes Hartig, German Institution of Educational Research; Manuel Froitzheim, University of Siegen

The influence of club leadership in the behavioral and attitudes of soccer club supporters (A2022-107838)
Cláudia Simões, University of Minho; Ana Costa, University of Minho; Marcelo Perin, FGV EAESP

The influence of social media photo-sharing on social capital in mitigating loneliness in older consumers (A2022-107736)
Gabriele Baima, University of Turin - Department of Management; rebecca pera, university of turin; Sarah Quinton

The Influence of the Season on Consumers’ Feeling of Groundedness and Product Attractiveness (A2022-107131)
Christopher Schraml, University of St.Gallen; Matthias Eggenschwiler, University of St.Gallen; Thomas Rudolph, University of St. Gallen, Institute of Retail Management

The influencing chain of physician rating website usage: a cross-sectional study in Austria (A2022-107368)
Sonja Bidmon, Alpen-Adria-Universitaet Klagenfurt; Bernhard Guetz, Alpen-Adria-Universitaet Klagenfurt | Carinthia University of Applied Sciences

The Measurement of Pro-Environmental Behavior: convergent validity and stability of existing measurements (A2022-106556)
Berre Deltomme, Ghent University; Karen Gorissen, Vrije Universiteit Amsterdam; Bert Weijters, Ghent University

The Moderating Role of Holistic-Analytic Thinking Style on the Relationship between Product Incongruencies and Word of Mouth (A2022-107560)
David Santos, IE University; Eda Sayin, IE Business School; Blanca Requero, Universidad Autónoma de Madrid; Eduarda Uliana, IE University

The Overconfidence Bias on Social Media: How Non-diagnostic Cues for Knowledge Trigger a Miscalibration of News Knowledge (A2022-107673)
Andrea Bublitz, University of Zurich; Anne Scherer, University of Zurich

The picture of the science - path meta-modelling. An example of management sciences (A2022-106861)
Przemys?aw Tomczyk, Kozminski University

The PLUS Framework of Personal Selling (A2022-106416)
Soo Yeong Ewe, Monash University Malaysia; Helen Hui Ping Ho, Monash University Malaysia

The Precise-Unique Intuition: Semantic Precision Signals Product Uniqueness (A2022-106831)
Ann Kronrod, University of Massachusetts, Lowell; Guang-Xin Xie, University of Massachusetts; Harald Brege, Department of Management and Engineering, Linköping University

The Price of Friction in Multi-Channel Retail: Insights for Retail Operations Managers (A2022-107732)
Aneesh Banerjee, Bayes Business School, City, University of London; Sabrina Gottschalk, Bayes Business School, City, University of London; Joerg Ries, Bayes Business School, City, University of London

The production phase in the buying process as research gap (A2022-107719)
Elisabeth Kuhn, Technische Universität Ilmenau

The psychological conflict loop of sustainable consumption: A systematic literature review and research agenda (A2022-106476)
Marta Pizzetti, emLyon Business School; diletta acuti, University of Portsmouth

The relative importance of environmental aspects vs. social aspects in defining sustainability vs. driving consumer boycott behavior (A2022-107114)
Ole Schacht, Ghent University; Bert Weijters, Ghent University; Berre Deltomme, Ghent University; Frank Goedertier, Vlerick Business School; Joeri Van den Bergh, InSites Consulting

The resale of luxury goods in the second-hand market: How emotional detachment and professionalization involved in resale affect consumers’ perceived value of luxury brands ? (A2022-107690)
Camille BARDIN, Université d'Aix-Marseille, CERGAM, IAE; Aurélie KESSOUS, Aix Marseille Univ, Université de Toulon, CERGAM, Aix-en-Provence, France

The role of Cosmopolitanism in the Erasmus enrolment decisions (A2022-107802)
Susana Silva, Universidade Católica Portuguesa; Miriam Salomão, IPAM; José Côto, Católica Porto Business School

The role of COVID anxiety in case of intention to use e-health services (A2022-107635)
Ildikó Kemény, Corvinus University of Budapest; Zsuzsanna Kun, Corvinus University of Budapest; Kulhavi Nikoletta Márta, Corvinus University of Budapest; Ádám Konstantin Rojkovich, Corvinus University of Budapest; Judit Simon, Corvinus University of Budapest

The Role of Emotions as Impression Management Device in the Sharing Economy (A2022-107082)
Camille Lacan, IAE - University of Perpignan Via Domitia; Olga Goncalves, IAE - University of Perpignan Via Domitia

The role of empathy for the perception of threats regarding the use of personal data by AI devices (A2022-107632)
Corina Pelau, Bucharest University of Economic Studies, Romania; Dan-Cristian Dabija, Babes-Bolyai University Cluj-Napoca, Romania, Faculty of Economics and Business Administration, Department of Marketing; Mihaela Stanescu, Bucharest University of Economic Studies, Romania

The role of Integrated Marketing Communications in creation of destination brand equity during the COVID-19 pandemic (A2022-107445)
Maja Šeri?, University of Valencia, Department of Marketing and Market Research, Spain; Josip Mikuli?, University of Zagreb, Department of Tourism, Croatia

The role of market pressure on nature-driven agility and sustainable food production (A2022-107300)
Moreno Frau, Corvinus University of Budapest, Institute of Marketing, Department of Marketing Management; Ludovica Moi, Università degli studi di Cagliari; Tamara Keszey, Corvinus University of Budapest; Francesca Cabiddu, Università degli studi di Cagliari

The Role of Marketing Activities and Searching Behavior Driving New Users Toward Acquisition (A2022-107688)
Carla Freitas Silveira Netto, University of Bologna; Elisa Montaguti , University of Bologna ; Sara Valentini, Bocconi University, Italy; Federica Vecchioni, Data Reply

The role of preference for moderation and de-ownership orientation in explaining the usage of sharing economy services (A2022-107291)
Barbara Culiberg, University of Ljubljana, School of Economics and Business; Mateja Kos Koklic, University of Ljubljana, School of Economics and Business; Petar Gidakovi?, University of Ljubljana, School of Economics and Business

The Role of Regulatory Focus on Consumer Response to Minimum Purchase Requirement Sales Promotion (A2022-106220)
SITONG JIANG, DURHAM UNIVERSITY; Arezou Ghiassaleh, Durham University ; Ji (Karena) Yan, Durham University

The Role of Self-Rewarding Behavior in Cashback Loyalty Programs (A2022-107664)
Maren Becker, ESCP Business School; Nico Wiegand, VU Amsterdam; Lena Steinhoff, University of Rostock; Ksenija Baidina, 4Data Analyst, Yandex Go

The role of technology infusion among small and medium-sized tourism organizations (SMEs) in a smart world (A2022-107463)
Estrella Díaz, University of Castilla-La Mancha; AGUEDA ESTEBAN-TALAYA, University of Castilla-La Mancha; Rocío Carranza, Universidad International de La Rioja; Carlos Sánchez-Camacho, Universidad International de La Rioja; David Martín-Consuegra, University of Castilla-La Mancha

The role of Twitch betting on gambling behaviours amongst esport spectators (A2022-105841)
Jamie Thompson, Edinburgh Napier University

The separate and joint effect of influencer marketing and giveaways (A2022-107753)
Lisa Martinez Sanchez, University of Antwerp; Cristian Buzeta, University of Antwerp; Nathalie Dens, University of Antwerp

The Strategic Value of Weather Changes in Social Media and Sales Analytics (A2022-107745)
M. Tolga Akçura, Professor of Marketing, Özye?in University; I??l Büdeyri Turan, PhD Student, Özye?in University

The Use of CSR Advertisements by Different Business Models and Its Effects on the Perception of Corporate Credibility (A2022-106616)
Verena Batt, Lucerne University of Applied Sciences and Arts; Finja Fischenbeck, Unity AG; Adrienne Schäfer, Lucerne University of Applied Sciences and Arts; Karina Von dem Berge, Lucerne School of Business / Lucerne University of Applied Sciences and Arts; Katharina Windler, Lucerne University of Applied Sciences and Arts; Anja Zimmermann, Lucerne University of Applied Sciences and Arts

The use of parental control tools to monitor teenager screen time: effects on parental well-being and underlying mechanisms (A2022-107576)
Leila Elgaaied-Gambier, TBS Business School; Laurent Bertrandias, Toulouse Business School; Yohan Bernard, University of Franche-Comté

The Use of Voice Assistants for Online Shopping: Consumers’ Benefits and their Trust in and Identification with the Operator Brand (A2022-107707)
Bastian Popp, Saarland University; Florian Weyerhäuser, Saarland University; Carsten Schultz, FernUniversität in Hagen; Linus Halberstadt, Saarland University

THE ‘VEGETARIAN PROTEIN = LESS NOURISHING’ INTUITION: WHEN THE CHOICE OF VEGETARIAN PROTEIN INCREASES CALORIE CONSUMPTION (A2022-107572)
Sumayya SHAIKH, Grenoble Ecole de Management; Amanda Pruski Yamim, Grenoble Ecole de Management; Carolina Werle, Grenoble Ecole de Management

The “Dark Side” of CSR: Brands’ Irresponsible Business Practices and Consumers’ Price Responses (A2022-106736)
Maria Montanari, University of Vienna; Ilona Sz?cs, University of Vienna

This Can Happen to Me: The Importance of Activity-Target Congruence in Driving Consumer’s Response to Arousal-Inducing Stimuli (A2022-106583)
Arash Talebi, Assistant Professor of Marketing, EDHEC Business School; Sourjo Mukherjee, Audencia Business School; Gopal Das, Associate Professor of Marketing, Indian Institute of Management Bangalore

This is Awesome so I’ll Have the Regular: Feeling Awe Decreases Preferences for Limited Edition Products (A2022-106596)
Aysu Senyuz, Central European University; Jonathan Hasford, University of Tennessee Knoxville; Ze Wang, University of Central Florida

Through the storm: Mapping Customer – Management Expectations, Interactions, and Interpretations of a social media storm in tourism (A2022-107029)
Konstantinos Rigopoulos, Democritus University of Thrace, Department of Economic Sciences; Konstantinos Kottikas, Prague University of Economics and Business; Pernille Rydén, IT University of Copenhagen; Efthymia Kottika, Prague University of Economics and Business; Ioannis G. Theodorakis, Paris School of Business

Thumbs up: An Empirical Analysis on Employee’s Intention to Interact with Corporate Content (A2022-107563)
Jesse Bächler, ZHAW School of Management and Law; Manuel Benz, VZ VermögensZentrum; Nina-Monique Heim, ZHAW School of Management and Law

Tidy your room! The Impact of Product Evaluation Context on Augmented Reality’s Effectiveness in E-Commerce (A2022-107573)
Alexander Pfaff, LMU Munich School of Management, Ludwig-Maximilians-Universität München; Martin Spann, Ludwig-Maximilians-Universität München

Time for action: Implied-action does it! (A2022-107002)
Gudrun Roose, IESEG School of Management; Maggie Geuens, Ghent University

To Split or not to split? The impact of the Breadth of Giving on Perceived Morality (A2022-107715)
Matilde Lucheschi, Bayes Business School (formerly Cass); Oguz Acar, City University of London

Too good to be true! The effects of number of followers and language intensity on consumer responses to influencers’ sponsored content (A2022-107284)
Giovanni Luca Cascio Rizzo, PhD Student/LUISS Guido Carli University; Rumen Ivaylov Pozharliev, Assistant Professor/LUISS Guido Carli University; Matteo De Angelis, Luiss University; Francisco Villarroel Ordenes, Assistant Professor / LUISS Guido Carli University; Michele Costabile, Full Professor / LUISS Guido Carli University

Touchless technology for contactless hospitality – A real post-COVID alternative? (A2022-107285)
Zsofia Hajnalka Cserdi, Corvinus University of Budapest; Zsofia Kenesei, Corvinus University Budapest

Traditional Masculinity, Identity and Male Preference for Meat (A2022-107598)
Paul Naughton, Edinburgh Napier University; Ashleigh Logan-McFarlane, Edinburgh Napier University

Trait affect and online shopping cart abandonment: A mediated model (A2022-107615)
Cristela Bairrada, University of Coimbra, CeBER, Faculty of Economics; Nuno Fortes, Polytechnic of Coimbra, ESTGOH; Pedro Silva, University of Coimbra, CeBER, Faculty of Economics; Filipe Coelho, University of Coimbra, CeBER, Faculty of Economics

Travelling Intention at the time of COVID-19: an extension of the Theory of Planned Bahavior (A2022-107714)
Elena Bellio, Management Department - Ca' Foscari University, Venice; Francesca Checchinato, Management Department - Ca' Foscari University, Venice; Debora Slanzi, Ca' Foscari University Venice

Treating Employees like Robots: The Effect of Political Ideology on Consumer Response to Employee Agency Control (A2022-107995)
Hung Dao, University of Liverpool; Aristeidis Theotokis, University of Leeds; J. Joško Brakus, University of Leeds

Understanding Customers’ Interest in Influencer Discount Codes on Social Media and its Influence on Attitude to Advert and Purchase Intention (A2022-107739)
Davina Weintz, Saarland University, Chair for Business Administration, in particular Retail Management; Bastian Popp, Saarland University

Understanding Fashion Product Sales Using Product Images and Convolutional Neural Networks (A2022-107691)
Daniela Mast, University of Tübingen; Stefan Mayer, University of Tübingen; Aseem Behl, University of Tübingen; Dominik Papies, University of Tübingen

Understanding how familiarity and motivation to avoid new foods influence meat substitute consumption: a survey among French consumers (A2022-105752)
ANDREA SANCHEZ, Université Clermont Auvergne; Richard Ladwein, University School of Management, Université de Lille

Understanding the impacts of emotions and knowledge on the consumer’s behaviour towards sustainable clothing – a Brazilian’s perspective. (A2022-107558)
Ana Raquel Pinzon de Souza, University of Leeds; Iva Bimpli, University of Leeds; Mariana Bassi Suter, Toulouse Business School; Yanyan CHEN, Toulouse Business School

Understanding touchpoint criticality in customer churn journeys (A2022-107497)
Roelof Hars, University of Groningen; Hans Risselada, University of Groningen; Jaap Wieringa, University of Groningen

Use of nutritional labels and claims during COVID-19: the moderating effect of risk perception (A2022-107091)
Lara Bou Fakhreddine, Public University of Navarra; Marian Garcia, University of Kent; Mercedes Sanchez, Public University of Navarra

Users’ engagement in a serious game. Empirical study in public management education (A2022-107440)
PASCAL BRASSIER, UNIVERSITE CLERMONT AUVERGNE - CleRMa Lab; Véronique Favre-Bonté, Université Savoie Mont Blanc; PATRICK RALET, Université Clermont Auvergne - CleRMa Lab

Variable Opaque Products—How Adapting the Outcome of Opaque Products Influences Consumers Pre- and Post-Purchase Behavior (A2022-107663)
Isabel-Sophie Lazarovici, University of Passau; Florian Brodschelm, University of Passau; Sebastian Schubach, University of Passau; Jan Schumann, University of Passau

Visual illusion of truth effect: A process dissociation procedure framework (A2022-107709)
Farhana Tabassum, BI Norwegian Business School; Klemens Knoeferle, BI Norwegian Business School; Luk Warlop, BI Norwegian Business School

What Are You? Investigating the Importance of Human-likeness of Digital Voice Assistants through a Qualitative Approach (A2022-107446)
Katja Wagner, University of Siegen; Hanna Schramm-Klein, University of Siegen

What Chatter Matters in Times of Economic Change? The Impact of Consumer Confidence on eWOM Effectiveness (A2022-107699)
Thomas Scholdra, University of Cologne

What do I think about this sustainable Gucci? Product- or company-focused sustainability association, self-efficacy, and attractiveness of luxury products (A2022-106008)
Dikla Perez, Bar Ilan University; Amir Grinstein, Northeastern University; Inbar Elia, Bar-Ilan; Neeru Paharia, Georgetown University

What Drives Brand Stereotypes? Investigating the Role of Consumer Characteristics on Brand Warmth and Brand Competence (A2022-105817)
Ilona Sz?cs, University of Vienna; Adamantios Diamantopoulos , University of Vienna; Goran Luburic, University of Vienna

What makes people watch unwrapping products? – An Analysis of the motives for the consumption of unboxing videos (A2022-107568)
Lisa Auerbach, University of Wuppertal; Ina Garnefeld, University of Wuppertal

What’s in it for me? Consumer perception of diversity communication in retailing. (A2022-107044)
Anne Peschel, Aarhus University; Lina Jacobsen, MAPP-Centre, Aarhus University; Sascha Steinmann, Aarhus University, Department of Management

When a Robot Asks for Help: The Impact of a Healthcare Robot Admitting a Weakness on Patients’ and Caregivers’ Intention to Use the Robot (A2022-107656)
Elena Dreßler, Saarland University, Institute for Consumer & Behavioral Research; Anja Spilski, HS PF Pforzheim University; Andrea Gröppel-Klein, Saarland University, Institute for Consumer & Behavioral Research; Tobias Greff, August-Wilhelm Scheer Institute

When adding regret to fear appeals harms message effectiveness: The moderating role of consumers’ risk perception (A2022-107593)
Sandra Praxmarer-Carus, Universität der Bundeswehr München ; Stefan Wolkenstoerfer, Universität der Bundeswehr München

When Do Discounts Matter? An Investigation of Potential Drivers of Discounts Elasticities Across Brands, Categories and Store Formats (A2022-106681)
Tanetpong Choungprayoon, Stockholm School of Economics

When is disclosure good for online ad effectiveness? The crowd safety effect of collective-based transparency statements (A2022-106643)
Bo Chen, Sungkyunkwan University; Junjun Cheng, Shanghai University

When is Marketing Artificial Intelligence Perceived to be Manipulative? An Empirical Investigation about the Role of Concept of Human Nature (A2022-107708)
Robin Pade, Karlsruhe Institute of Technology (KIT), Marketing & Sales Research Group; Martin Klarmann, Karlsruhe Institute of Technology (KIT)

When the Unexpected Happens: How People React to Unbudgeted Time Savings (A2022-107473)
Maria Giulia Trupia, IESE Business School; Isabelle Engeler, IESE Business School

When Zeros Count: Confounding in Preference Heterogeneity and Attribute Non-Attendance (A2022-108022)
Narine Yegoryan, Humboldt University Berlin; Daniel Guhl, HU Berlin; Friederike Paetz, Clausthal University of Technology

Who made it? How the producer’s gender affects product preferences (A2022-105913)
Benedikt Schnurr, TUM School of Management, Technical University of Munich; Georgios Halkias, Copenhagen Business School

Why Aren't All Marketers Bayesians? (A2022-107311)
Charles Hofacker, Florida State University

Why do consumers discard products prematurely? A Consumer Value Perspective (A2022-107467)
Pia Furchheim, ZHAW School of Management and Law; Nicole Kreidler, West Virginia University

Why Do People Condemn and Appreciate Experiments? (A2022-106218)
Burcak Bas, Bocconi; Rachele Ciulli, University of Pennsylvania; Joachim Vosgerau, Bocconi

Why do Retailers Charge Different Prices for Identical Products Across Countries? An Investigation in the CPG Industry (A2022-106594)
Anne ter Braak, Maastricht University; Barbara Deleersnyder, University of Tilburg

Why Low-Complexity Numbers Appeal to Consumers (A2022-107469)
Elinor Amit, Tel Aviv University; Meyrav Shoham, Tel Aviv University; Yael Steinhart, Tel Aviv University; Uriel Cohen Priva, Brown University

Why Opt-Out Defaults Diminish Living Organ Donations (A2022-107697)
Pascal Güntürkün, Vienna University of Economics and Business; Sinika Studte, University of Hamburg; Eva-Maria Merz, Department of Sociology, Vrije Universiteit Amsterdam, 1081HV Amsterdam, The Netherlands; Michel Clement, University of Hamburg, Germany; Jonathan H. W. Tan, Department of Economics, School of Social Sciences, Nanyang Technological University, Singapore 639798, Singapore; Eamonn Ferguson, School of Psychology, University of Nottingham, Nottingham NG7 2RD, UK

Winning the War for Sales Talent: How to Dispel Lay Beliefs, Fight the Stigma, and Create a Profession of Choice (A2022-106084)
Aline Lanzrath, University of Mannheim; Christian Homburg, University of Mannheim; Robin-Christopher Ruhnau, University of Mannheim

Winning without losing? The feedback effect of brand extension and co-branding strategies on current and potential customers (A2022-107430)
Rico Piehler, Macquarie University; Michael Schade, University of Bremen; Marius Diegel, University of Bremen; Christoph Burmann, University of Bremen

Withholding Product Features: An Alternative Rationale for Sequential Product Introductions of Increasing Quality (A2022-107491)
Mahmood Pedram, Grenoble Ecole de Management; Subramanian Balachander, University of California, Riverside

WOM and Loyalty: Differences Between Package-buyers and Self-packers (A2022-107722)
Cecilie Andersen, University of Agder; Marit Engeset, University of South-Eastern Norway; Ellen Nyhus, University of Agder

Words Meet Photos: When and Why Visual Content Increases Review Helpfulness (A2022-106902)
Kristin Diehl, University of Southern California; Gizem Ceylan, University of Southern California; Davide Proserpio, University of Southern California

Would an Expert Driver Get an Autonomous Car? The Impact of Consumers’ Task Expertise on the Intention to Adopt Autonomous Products (A2022-107281)
Radu Dimitriu, Trinity Business School, Trinity College Dublin; Fred Selnes, BI Norwegian Business School; Adeel Tariq, University of Southeastern Norway; Tobias Heußler, Wiesbaden Business School; Christof Backhaus, Edinburgh Napier University Business School; David Dose, University of Exeter Business School

You Better Believe it: The Impact of Social Identity Based Naïve Theories in Reward Based Crowdfunding (A2022-106971)
Stefan Rose, Bern Univeristy of Applied Sciences; Daniel Wentzel, Chair of Marketing, RWTH Aachen University

You’re One in a Million: Uniqueness of Mass-Customized Products (A2022-107670)
Jonas Goergen, University of St. Gallen; Emanuel de Bellis, University of St.Gallen; Franziska Krause, EBS University of Business and Law; Nikolaus Franke, WU University ; Gerald Häubl, University of Alberta

‘What do food and sustainability mean to you?’: an exploration of environmental food behaviours in the home. (A2022-107546)
Chris Moran, Department of Management & Marketing, Cork University Business School, University College Cork; Professor Mary McCarthy, Department of Management & Marketing, Cork University Business School, University College Cork.; Claire O'Neill, University College Cork

“Enough is Enough”: An understanding of the effort breakpoint in consumers’ decision-making process in hyperchoice settings (A2022-107523)
Nathalie Dumont, University of Namur, NADI Research Institute, Center for Research on Consumption and Leisure (CeRCLe); Alain Decrop, University of Namur, NaDi Research Institute, Center of Research on Consumption and Leisure (CeRCLe)

“I Did It! I Feel Guilty!”: Expressing Guilt and Facing Less Punishment by Independent Observers (A2022-107752)
Afra Koulaei, Inland Norway University of Applied Sciences; Arash Talebi, Assistant Professor of Marketing, EDHEC Business School

“I Will Not Forgive You!” - Investigating Consumer Unforgiveness and Avoidance of Airlines (A2022-107407)
Lin Yang, University of Tasmania; Fandy Tjiptono, Victoria University of Wellington ; Andhy Setyawan, Universitas Surabaya, Indonesia

“It’s a Metter of Perception”: Extraverts’ Tendency to Perceive Purchases as Experiences versus Material Objects Brings Them Greater Happiness (A2022-107743)
Wilson Bastos, Universidade Catolica Portuguesa; Fernando Machado, Universidade Catolica Portuguesa

“Our AI might have failed, but did better than humans”: Using the better-than-humans response after discriminating AI actions (A2022-107212)
Andrea Weihrauch, University of Amsterdam; Chunya Xie, Renmin University of China

“Will High Expectations Backfire?”—The Role of Overoptimism, Disconfirmation, and Affective Reactions When Resolving a Mystery Deal (A2022-107280)
Florian Brodschelm, University of Passau; Sebastian Schubach, University of Passau; Jan Schumann, University of Passau; Verena Hüttl-Maack, University of Hohenheim